NAVER Z, an affiliate of NAVER Corp. (KRX:035420), announced today that the 
company joined the Tech Coalition to prioritize the safety of children and 
teenagers in ZEPETO, Asia's largest metaverse platform. Tech Coalition is an 
alliance of global technology companies that are working to protect children 
from sexual exploitation and abuse on the internet and across digital 
platforms, and over 20 global IT companies including Google, Amazon, Microsoft, 
and Meta joined forces.

As a member of the Tech Coalition, NAVER Z joins 24 companies that are working 
to develop new technologies, fund new research, increase reporting, and 
collectively take action to not only prevent and detect online child sexual 
exploitation and abuse, but also use these resources to ensure that they can 
feel safer, empowered, and more informed.

For young users of ZEPETO, the NAVER Z updated the Community Guidelines, which 
highlight that minor safety violations are reviewed with the highest priority 
and severity, and published Guardian's Guide to equip parents, guardians, and 
caretakers with informative resources to help keep young users safe. NAVER Z's 
global Trust and Safety team is also working around the clock to develop tools 
and resources that prevent, detect, and remove accounts that engage in child 
sexual exploitation and abuse.

In addition to partnerships with Tech Coalition, NAVER Z is cooperating with 
leading global online safety experts and organizations, including 
ConnectSafely, Trust and Safety Professional Association, and BBB National 
Programs.

NAVER Z is committed to promoting the Voluntary Principles to Counter Online 
Child Sexual Exploitation and Abuse– a high-level framework developed by the 
Five Country Ministerial (Australia, Canada, New Zealand, UK and US) in 
consultation with leading experts intended to drive collective action to 
prevent these harms against children. 

"We're thrilled to join the Tech Coalition and our peers working to combat 
child sexual exploitation and abuse online through collaboration," says Jay 
Lee, Chief Executive Officer of NAVER Z USA. "ZEPETO is a platform that 
empowers users to connect and create without the boundaries of the physical 
world. Our key responsibility is ensuring ZEPETO is a safe place where our 
community, especially our younger users, can play and create without fear of 
harm. As a member of the Coalition, we will contribute to the industry-wide 
initiatives to develop technology, policy, research, and tools to keep children 
safe online."

About NAVER Z

NAVER Z launched the metaverse platform ZEPETO in August 2018, attracting users 
in more than 200 countries around the world. Creators and builders utilize 
ZEPETO Studio to connect with 340 million users globally, growing by 40% y-o-y. 
More than 95% of the users are millennials and Gen Z from outside of Korea, 
showing the virtual platform's promise for future growth. ZEPETO is 
collaborating with fashion and beauty companies, including BVLGARI, Ralph 
Lauren, Gucci and Nike, global entertainment agencies and pop stars, such as 
TinyTAN, Selena Gomez, BLACKPINK and NMIXX as well as companies, such as 
Starbucks, Samsung, and Hyundai Motor Company. Launched in 2020, ZEPETO Studio 
allows ZEPETO users to monetize their creations. More than 175 million items 
have been sold, building a new creator economy.

About the Tech Coalition

The Tech Coalition facilitates the global tech industry's fight against the 
online sexual abuse and exploitation of children. Founded in 2006, the 
Coalition is an alliance of technology companies of varying sizes and sectors 
that work together to drive critical advances in technology and adoption of 
best practices for keeping children safe online. The Coalition convenes and 
aligns the global tech industry, pooling their knowledge and expertise, to help 
all the members better prevent, detect, report, and remove online child sexual 
abuse content. The coalition represents a powerful core of expertise that is 
moving the tech industry towards a digital world where children are free to 
play, learn, and explore without fear of harm.

source:Naver Corporation