Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, September 13 2022 - 14:01
AsiaNet
McCain Foods Acquires Scelta Products
TORONTO, Sept. 13, 2022 /PRNewswire-AsiaNet/ --

-- The acquisition will fuel future growth in the global prepared appetizers 
market to meet customer and consumer demand

McCain Foods has acquired Scelta Products, adding the Netherlands-based 
producer of frozen foods to its growing family of delicious, prepared vegetable 
appetizer product offerings.

Photo - 
https://mma.prnewswire.com/media/1896802/Veggiefries_cauliflower_0728.jpg
Photo - https://mma.prnewswire.com/media/1896803/Veggiefries_0737.jpg

The deal closed on September 8, 2022 and represents a significant investment 
that will fuel McCain's growth and expansion in the frozen vegetable appetizer 
space.

Despite the turmoil and uncertainty in the post-COVID world, McCain continues 
to look for opportunities to grow and invest with acquisitions that align with 
its business values and global leadership position. Scelta Products marks the 
latest in a series of investments and acquisitions McCain has made in recent 
years to expand its appetizer and snacking offerings; some of these include Ad 
van Geloven, Strong Roots and Forno De Minas. The Scelta Products acquisition 
is a further sign of McCain's commitment to maintain and strengthen its 
position in the global prepared appetizer market. 

"With common customers and shared values as family-owned companies, there is a 
natural complement between McCain Foods and Scelta Products," says Max Koeune, 
CEO of McCain Foods. "We feel honoured and privileged to build on the legacy of 
Scelta Products, bringing their delicious product to our customers as we expand 
on the fantastic business that Scelta's founders have created."

Scelta Products has been driving innovation in the frozen vegetable industry 
for more than 22 years and has been a business partner of McCain's for the past 
13 years. Scelta Products' onion rings, battered and breaded mushrooms and 
other vegetable appetizers fit well within McCain's existing appetizers 
portfolio and will allow us to serve growing consumer and customer demand for 
delicious snacking options.

Scelta Products' plant assets will be integrated into McCain's product network, 
creating increased production capacity to accelerate global prepared appetizer 
growth throughout European and international markets. 

Scelta Mushrooms, cofounder of Scelta Products and the international route to 
market for more than 20 years, will solely focus on its mushroom business going 
forward.

McCain values the skills, experience and motivation of the management and 
employees of Scelta Products and looks forward to welcoming them to the McCain 
family.

"After more than a decade of building a successful business partnership, we are 
thrilled to officially become part of the McCain Foods family," say Jos Koster 
and Wilco Boone, co-founders of Scelta Products. "Our companies have grown 
together over the years, and I'm excited to see that continue. In joining 
forces with McCain, a global leader in prepared appetizer products with similar 
business values to ours, I am confident that the legacy of Scelta Products' 
will continue to be built upon."

The acquisition price is not being disclosed at this time.

For more information, please visit mccain.com ( https://www.mccain.com/ ).

About McCain Foods
McCain Foods Limited is a family-owned business founded in 1957 in 
Florenceville, New Brunswick, Canada. Today, the company is the world's largest 
manufacturer of frozen potato products and a global leader in prepared 
appetizers and snacks. Its products can be found in restaurants and retail 
stores in more than 160 countries around the world. The company has major 
production, retail and corporate operations around the world, employs 
approximately 22,000 people, operates 49 production facilities on six 
continents, partners with 3,500 farmers and generates annual sales in excess of 
$11 billion CAD.

SOURCE McCain Foods

CONTACT: Hannah Davis, 07734788779