Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 15 2022 - 22:42
AsiaNet
Patagonia chooses Naia(TM) Renew ES for its low-impact line of work tees
KINGSPORT, Tenn., Sept. 15, 2022 /PRNewswire-AsiaNet/ --

--Eastman's enhanced-sustainability fiber will be used in a limited run of 
shirts for the outdoor apparel retailer

Eastman, maker of Naia(TM) Renew sustainable fibers and yarns, announces that 
it has collaborated with Patagonia(R) to offer a limited run of T-shirts made 
with Naia(TM) Renew ES -- Eastman's latest fiber offering made with increased 
recycled content -- for the outdoor apparel retailer's Workwear line.

Photo - https://mma.prnewswire.com/media/1898002/Photo_by_Tim_Davis.jpg
Logo - https://mma.prnewswire.com/media/813072/Naia_1_Logo.jpg

Named for its enhanced sustainability, Naia(TM) Renew ES is made with 60% 
recycled content. Unlike other cellulose-based yarns and fibers, this option 
requires fewer virgin materials to make an environmentally friendly product. 
Naia(TM) Renew ES is made from a combination of molecularly recycled waste 
material (40%), recycled cellulose (20%) and renewable wood pulp (40%). 

The 20% recycled cellulose comes from waste materials, textiles waste and 
non-forest-derived cellulose waste. This innovation is made possible through 
Eastman's continuous efforts to collaborate with eco-conscious partners 
throughout the value chain. For example, the Naia(TM) team has partnered with 
GP Cellulose ( 
https://c212.net/c/link/?t=0&l=en&o=3647307-1&h=1675596343&u=https%3A%2F%2Fwww.gppackaging.com%2FCellulose%2F&a=GP+Cellulose 
), a pulp supplier with a focus on sustainability, to integrate renewable 
forest fibers and non-forest fiber solutions into its feedstock.

The remaining 40% recycled content* comes from Eastman's cutting-edge molecular 
recycling technology that breaks down hard-to-recycle waste materials like 
plastic packaging and old carpet into fundamental building blocks to produce 
the acetic acid used to make cellulose acetate yarn and fiber. This process not 
only produces fewer greenhouse gas emissions but also diverts waste materials 
from landfills, incinerators and other undesirable end-of-life destinations, 
finding new value for pre- and postconsumer waste that is not suitable for 
recycling by traditional means.

"Patagonia has always been a company that chooses its fibers carefully and 
responsibly," said Ruth Farrell, Eastman textiles general manager. "The 
collaboration we've enjoyed with Patagonia has been instrumental in developing 
materials that appeal to its customers -- environmentally conscientious people 
who work and play hard. Patagonia customers want garments that reflect who they 
are and what they care about without compromise on comfort and quality."

Patagonia's Workwear line is a Fair Trade line of apparel made for people who 
work hard daily to make the planet a better place to live, perform and produce. 
It features durable, low-impact fibers with a lower carbon footprint. Learn 
more at www.patagonia.com/workwear.

Naia(TM) fibers and yarns are responsibly sourced from sustainably managed pine 
and eucalyptus forests. Eastman has aligned its entire forestry supply chain 
with Forest Stewardship Council(R) (FSC(R)) sourcing standards, including 
controlled wood procedures. Eastman holds FSC(R) (C140711) and PEFC(TM) Chain 
of Custody certifications, and all its suppliers hold internationally 
recognized forestry certifications as well. Furthermore, Eastman has partnered 
with Canopy to demonstrate its ongoing commitment to sustainable forestry 
management.

"Now more than ever, people want to know how and where our clothes are made, 
paying particular attention to what they're made from," Farrell said. "Naia(TM) 
Renew ES is our answer to the overconsumption of raw materials, a growing 
plastic waste problem, and rising greenhouse gases caused by deforestation. 
It's a future-focused fiber made with the next generations in mind -- one that 
doesn't compromise on the quality of the garment or the health of our planet."

For more information on eco-conscious Naia(TM) and Eastman's Naia(TM) 
sustainability goals, visit https://naia.eastman.com/sustainability.

*Mass balance approach

About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces 
a broad range of products found in items people use every day. With the purpose 
of enhancing the quality of life in a material way, Eastman works with 
customers to deliver innovative products and solutions while maintaining a 
commitment to safety and sustainability. The company's innovation-driven growth 
model takes advantage of world-class technology platforms, deep customer 
engagement, and differentiated application development to grow its leading 
positions in attractive end markets such as transportation, building and 
construction, and consumables. As a globally inclusive and diverse company, 
Eastman employs approximately 14,000 people around the world and serves 
customers in more than 100 countries. The company had 2021 revenues of 
approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. 
For more information, visit eastman.com.

Media contact:
Tombras
Jacob Teetzmann
jteetzmann@tombras.com
+1 423.494.3673

SOURCE: Eastman
Translations

Japanese