- The expo adds momentum to the latest emerging trends in China's foreign trade

Hosted by CCPIT Guangdong Committee and organized by Guangdong Guangzhan 
International Exhibition Co., Ltd., the 2022 Guangdong Premium Products 
International Trade Online Expo - Beauty Expo (ITOE) (www.itoegd.com) takes 
place from September 13 to 17. With the theme of connecting domestic and 
international beauty markets, the expo includes online exhibitions, business 
matching services, new product launches, market analysis, and online featured 
lectures. The event is expected to draw more than 50,000 domestic and 
international buyers as well as professional visitors.

To respond to the trend towards digital transformation in tandem with targeting 
both domestic and international markets, ITOE leverages advanced internet 
information technologies to build a platform promoting trade between 
Guangdong-based and international cosmetics companies, with the aim of driving 
not only recovery of Guangdong's foreign trade and local economy but also 
transforming them into ones driven by quality development.

Available statistics show that China's exports of beauty, cosmetic and personal 
care products grew 14.4% year-on-year to US$4.852 billion (approx. 30.7 billion 
yuan) in 2021. Guangdong, one of the leading Chinese provinces in terms of the 
output value of the cosmetics sector, has built the most complete cosmetics 
industry chain in the country. To better help local cosmetics manufacturers 
expand globally in line with the new trends sweeping overseas consumer markets, 
ITOE has set up eight exhibition zones, including Personal Care Products, 
Cosmetics, Hair Care Products, Professional Beauty Products, Beauty and Health 
Products, Fashion Products, Packaging Materials and Perfume Fragrance.

The Chinese foreign trade sector has recently shown several emerging patterns 
that have gained significant momentum, including cross-border e-commerce and 
market procurement trade. ITOE has attracted many local foreign trade companies 
as a result of the expo's role as a digital trade platform that can help them 
identify key incremental markets and expand into global markets at lower costs.

A representative from Guangzhou MissGel Limited Company noted that the pandemic 
has accelerated the digital transformation of traditional players in the 
foreign trade sector as digital global expansion has become part and parcel of 
such companies' capabilities in digital operations. Through participation in 
the expo, they have acquired new skills and experiences in expanding digitally, 
to optimize participation in online exhibitions.


SOURCE  2022 Guangdong Premium Products International Trade Online Expo - 
Beauty Expo



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