-The new identity reflects the company's rapid strides to reinvent itself while 
offering disruptive solutions for clients and building a diverse, global, and 
engaged workforce

    CSS Corp, a digital technology and customer experience (CX) services 
provider, has rebranded itself to Movate™. The new brand identity symbolizes 
the company's transformation into a digital-led, people-driven organization 
that helps ambitious, growth-oriented companies outperform through technology 
and human ingenuity.

    The new name Movate is a combination of 'Momentum' and 'Innovate.' It 
represents the company's philosophy of helping clients achieve great outcomes 
with speed and staying ahead of the time curve. The name also highlights the 
firm's passion for solving complex challenges through the most innovative 
solutions. Movate's new logo amalgamates these themes using a vibrant mix of 
colors blended in gradients. The solid colors reflect the company's unshakeable 
delivery standards and beliefs, and the blended colors represent the young, 
passionate workforce's flexibility to work across client scenarios and 
geographies.

    Established 26 years ago, the company built a niche in the industry as a 
trusted and reliable provider of digital CX and IT services for some of the 
world's largest brands across business verticals such as technology, telecom, 
gaming, media, retail, CPG, and automotive, to name a few. With strong roots in 
its long heritage, Movate has charted a high growth and change trajectory in 
recent years. The company has consistently delivered revenue growth of 20-30%, 
which is reflective of its solid business model that leverages digital-infused 
solutions with an insights-driven approach to drive impeccable customer 
experiences. It has also emerged among the most awarded and analyst-accredited 
firms in its revenue range.  

    Commenting on the move, Sunil Mittal, CEO at Movate, said, "We have come a 
long way in the last few years and have metamorphosed into a human-centered 
technology and experiences company. While our business has evolved dramatically 
to align with changing client needs and industry disruptions, it was important 
for us to also have an identity that clearly represents our tremendous 
transformation. We are excited to introduce a new name and brand identity that 
reflects our traction and future vision. Movate is our visible symbol of change 
– a flag-bearer of our new purpose and ambition. The 11,700 Movators look 
forward to continue to partner with our global clients with a rejuvenated 
culture of diversity, excellence, and customer-focus." 

    Buoyed by Movate's growth and its firm commitment to hire diverse and 
industry-leading talent, the company's headcount has doubled over the last 
three years. Responding to post-pandemic realities, Movate acquired Directly 
OnDemand, a gig-expert services platform, and now nurtures a network of 
thousands of gig experts across 60 countries speaking over 100 languages. With 
these globally-integrated capabilities, Movate stands well-positioned to add 
enhanced value to its global clients as they transform their businesses into 
intelligent, high-growth enterprises. 

    Sanjay Chakrabarty, Managing Partner of Capital Square Partners, a 
Singapore-based Private Equity firm with a controlling stake in Movate, said, 
"Movate has carved out a niche for itself in today's new age of digital-led 
value propositions for clients, and this has facilitated the company's 
substantial growth over the last few years. The new and modernized brand 
identity represents Movate's commitment to innovation and passion for powering 
enterprises with disruptive thinking and outcome-focused services."

    Movate's rebranding is expected to be operationally complete by the end of 
the year when it will also unveil its new website, www.Movate.com. More 
information about the rebranding can be accessed at www.csscorp.com/Movate.

    About Movate™

    Movate, formerly CSS Corp, is a digital technology and customer experience 
services company committed to disrupting the industry with boundless agility, 
human-centered innovation, and relentless focus on driving client outcomes. It 
helps ambitious, growth-oriented companies across industries stay ahead of the 
curve by leveraging its diverse talent of over 11,700 full-time Movators across 
20 global locations and a gig network of thousands of technology experts across 
60 countries, speaking over 100 languages. Movate has emerged as one of the 
most awarded and analyst-accredited companies in its revenue range.

    Photo: https://mma.prnewswire.com/media/1899718/Movate.jpg

    Source: Movate