Country for PR: China
Contributor: Xinhua News Agency
Monday, September 19 2022 - 20:26
AsiaNet
The Digital Cloud Platform of Grand Canal National Cultural Park Appearing at the 3rd China International Cultural Tourism Fair
NANJING, China, Sept. 19, 2022 /Xinhua-AsiaNet/--

On September 15, the digital cloud platform of the Grand Canal National 
Cultural Park was unveiled at the 3rd China International Cultural Tourism Fair 
and the 1st Traditional Chinese Crafts Fair held in Jinan, Shandong Province. 
It was the first time that the platform had appeared at an international 
exhibition after its debut at the 2022 World Canal Cities Forum (WCCF) in 
Jiangsu Province. 

Jiangsu Cultural Investment Group Co., Ltd. and its affiliated company Jiangsu 
Grand Canal Culture & Tourism Development Co. Ltd. attended the exhibition. 
They brought the digital cloud platform of the Grand Canal National Cultural 
Park. 
     
The focus was on displaying how Jiangsu Province had used digital technologies 
to tell the story of the canal and brought canal culture to life. Moreover, the 
innovative achievements of Jiangsu were highlighted such as content 
aggregation, digital governance, supply and demand matching and industry 
promotion.

The digital cloud platform is one of the two major projects assigned to Jiangsu 
by the construction of the Grand Canal National Cultural Park. The National 
Development and Reform Commission has proposed in documents that it is 
imperative to give full play to the exemplary and leading role of the cloud 
platform in constructing digital platforms. 
     
Under the guidance of the Publicity Department of CPC Jiangsu Provincial 
Committee (Provincial Grand Canal Office), Jiangsu Cultural Investment Group 
Co., Ltd. took the initiative and made active efforts to promote construction 
of the project with high standard, quality and grade. It was completed on 
schedule at the end of 2021 and started trial operation. 
      
On June 27 this year, the cloud platform was released at the opening ceremony 
of the World Canal Cities Forum and received full recognition for its 
achievements. At this exhibition, the cloud platform with the theme of Digital 
Grand Canal showed the details from the perspectives of government affair 
service, public service, enterprise service, international communication and 
offline display.

Among them, the public service makes full use of the advantages of cyberspace 
and consists of three sections, namely knowing the canal, exploring the canal, 
and touring the canal. They innovatively disseminate canal culture in different 
ways, such as knowledge popularization, fun interaction and intelligent 
cultural tourism. When it comes to international communication, "The Golden 
Canal" accounts have been established on multiple mainstream media platforms to 
build an international communication network, thus linking China and overseas.

On the site, the cloud platform developed and launched the digital pet, Baxia, 
which physically interacts with the audience and attracts wide attention. In 
the exhibition area, there is also an online route for search and study on the 
canal study platform. Through the courses and innovative practical classes, 
visitors can experience the Chinese stories and Chinese wisdom in the Grand 
Canal in a one-stop manner. 

Source: Jiangsu Cultural Investment Group Co., Ltd.

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=429661

   Caption: The digital cloud platform of Grand Canal National Cultural Park 
Exhibition Area

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