-NCT DREAM and STAYC perform at the "THE-K Concert" on Oct 7 at the Olympic 
Stadium

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) 
together with the Korean Foundation for International Cultural Exchange 
(President JUNG Kil-hwa, KOFICE) will host the "K-Culture Festival 2022" in 
Gwanghwamun Square and Jamsil Sports Complex from September 30 (Fri) to October 
8 (Sat), where there is everything about Korean culture (Hallyu). This festival 
will capture the hearts of all on site visitors and people around the world 
joining in via the online live broadcast on the official YouTube channel 
(K-Culture Festival).

Under the slogan "INTO THE-K," the festival has prepared a variety of programs 
to help people around the world explore the Hallyu planet "THE-K," which 
contains all the charms of Korean culture. In addition to the globally popular 
K-Drama, visitors will enjoy diverse music, including K-pop, indie, and 
hip-hop, as well as parades that contain the essence of Korean culture. The 
festival will also be a venue for promoting K-Culture related industries such 
as Korean food, beauty products and services.

First, "K-Culture Festival Eve" will be held at Heungnyemun Square in 
Gyeongbokgung Palace on September 30 (Fri) from 7pm. Under the theme of "Korean 
Culture, Blooming the Future in the Palace," the event will showcase the 
splendid elements of Korean culture that coordinate the past and present, 
including traditional Korean ink croquis and classical Korean performances.

"THE-K DRAMA Concert", to be held at Gwanghwamun Square on October 1 (Sat), 
will first hold a Drama Gala Show with the leading Hallyu dramas such as <Dae 
Jang Geum>, <Itaewon Class>, <Red Sleeves> and <My Liberation Notes>. Along 
with the Drama Gala Show, KYUHYUN, Kim Na-young, and Paul Kim will perfom on 
stage with representative drama music that remained in the heart of fans.

Fans will also see K-pop stages up close on October 7th (Fri) when popular 
K-pop singers, including NCT DREAM, STAYC and BLANK2Y perform at the "THE-K 
Concert" held at the Olympic Stadium in Jamsil Sports Complex. In particular, 
"THE-K Billboard Awards" will be jointly held with the "Billboard", an American 
music and entertainment magazine, highlighting the achievements of K-pop 
singers who were on "Billboard Chart" for their attention-grabbing performances 
around the world.

There is also a venue set up for K-Culture fans to communicate and exchange 
cultural experiences. From October 2 (Sun) to the 8 (Sat), "THE-K Fan Fair" 
will be held at Gwanghwamun Square and Jamsil Sports Complex Auxiliary Stadium 
for fans to experience Korean food, fashion, and characters. Popular K-pop 
singers like The Boyz for THE-K Talk & Stage program will add more fan-friendly 
festivities.

"THE-K Stage" will be staged from October 2(Sun) to 8(Sat) by introducing 
hip-hop, jazz, and DJing at Gwanghwamun Square and Jamsil Sports Complex. 
PENTAGON, Brave Girls, VIVIZ, CIX, JK Kim Dong-wook, Jungin, Sunwoojunga, 10cm, 
Cheese, Stella Jang, Louis, U Sung-eun, The Quiett, Raiden, and Ginjo will be 
on stage.

Related government organizations and other Hallyu-related industries will also 
be participating along with agencies affiliated with the MCST, such as the 
Korea Tourism Organization, Korea Creative Content Agency, King Sejong 
Institute Foundation, Korea Craft and Design Foundation. The Korea 
Agro-Fisheries & and Food Trade Corp., Korean Food Promotion Institute, and 
Small and Medium Business Distribution Center will attend to promote 
Hallyu-related industries such as agri-food, Korean food, beauty, and fashion.

On October 8 (Sat), on the last day of the festival, the "THE-K Parade" 
highlighting overall Korean culture will start from Jongno 5-ga and continue to 
Gwanghwamun Square. The festival expects to offer locals as well as Hallyu fans 
around the world a meaningful experience where they become one with Korean 
culture as they explore the Hallyu planet "THE-K."

More information about this festival, visitors can visit the official website 
(kculturefestival.kr).

MCST official said, "The 3rd Korean Cultural Festival this year will afford 
fans and artists from all over the world the opportunity to enjoy everything 
about K-Culture (Hallyu) with drama and K-pop as the two main themes." The 
official added, "MCST will continue to hold global Hallyu festivals where 
visitors can experience the essence of popular and traditional Korean culture 
and related industries to strengthen the spread of Hallyu."

Source: Korean Foundation for International Cultural Exchange

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