Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, September 27 2022 - 00:44
AsiaNet
Mastercard expands decades-long football legacy through GUINNESS WORLD RECORDS(TM) title with Luis Figo
DUBAI, UAE, Sept. 26, 2022, /PRNewswire-AsiaNet/--

Please watch the video here [ 
https://www.priceless.com/m/sports/product/177516/football-taken-to-new-heights 
].

• World record set with game played at 20,230 ft (6166.1 m) in zero gravity by 
football legend Luis Figo and a team of football heroes from across the globe
• Mastercard's new GUINNESS WORLD RECORDS(TM) title recognizes the world's most 
popular sport as a celebration of the human spirit, igniting passion and pride 
for millions every day

Mastercard has set a GUINNESS WORLD RECORDS(TM) title for the 'Highest Altitude 
Game of Football (Soccer) on a Parabolic Flight' alongside football legend Luis 
Figo and a diverse team of football heroes from across the Middle East, Europe, 
and Latin America.


The first-of-its-kind football game was played at an altitude of 20,230 ft 
(6166.1 m) in zero gravity conditions, taking the game to a place where no 
match has gone before. Through this campaign, Mastercard is celebrating the 
world's love for football by taking fans' passion for the beautiful game to 
unprecedented heights.

The out-of-this-world game between two four-player teams was played on 20 
August 2022. Football legend Luis Figo was on board with seven other players 
selected to earn their place on the historic flight. The record was presented 
by an Official Adjudicator from GUINNESS WORLD RECORDS(TM) and verified by two 
witnesses as Figo effortlessly dribbled the ball across a 75 square meter 
football field specially set inside the aircraft.

"Football is not just a game – as the world's most popular sport, it is a 
celebration of the human spirit, igniting passion and pride for millions every 
day. This is a historic moment for Mastercard as we take the world's love for 
the sport to extraordinary new heights. What better way to recognize the 
beautiful game than by creating an out-of-this-world Priceless Surprise as we 
continue to connect people to their passions," said Raja Rajamannar, Chief 
Marketing and Communications Officer and President Healthcare, Mastercard. 

Luis Figo, a Mastercard ambassador, has been part of several Priceless 
surprises around the world, captivating audiences with his experiences as a top 
player. Figo, the 2000 Ballon d'Or [ 
https://urldefense.com/v3/__https:/en.wikipedia.org/wiki/2000_Ballon_d*27Or__;JQ!!N96JrnIq8IfO5w!ksre2wgs7b1ov_k9h8n368szVDFyRuntLQ4w2xmRj07YyNiaonjf8Q0CjNqY0-mOq6yWVDrnw2JXsZhgAMddbUuqpxma05n25A$ 
] recipient, played for some of Europe's best clubs including Sporting CP, 
Barcelona, Real Madrid and Inter Milan, winning 127 caps for the Portugal 
national team.

"Football transcends boundaries and unites people around the world. I have 
played in stadiums where the electric atmosphere sparks emotions that cuts 
across cultures and nationalities; this was the exact same experience I had 
playing this beautiful game at 20,000 feet above ground with a group of 
fearless football fanatics taking their passion for the sport to unprecedented 
heights," remarked Figo. 

"Football continues to be a sport enjoyed in every corner of the world. At 
Guinness World Records(TM), we meet people with different backgrounds every 
day. By declaring this new achievement Officially Amazing(TM), we hope it will 
contribute to bringing communities together through the shared love of the 
sport and the excitement of seeing incredible records being broken," said 
Shaddy Gaad, Senior Marketing Manager – Guinness World Records(TM).

Mastercard has a rich history of connecting people to their passions, their 
enthusiasm for sport, and bringing them once-in-a-lifetime experiences. During 
Expo 2020 Dubai, Mastercard hosted its Priceless Surprises series to connect 
guests to their passions at the global event. Among its hero activities, the 
company presented football enthusiasts with a unique opportunity to meet Luis 
Figo as well as a chance to see the UEFA Champions League Trophy, bringing 
football fans closer to the sports icon.

Mastercard partners with a range of organizations across sports, music, 
fashion, arts and entertainment around the world. Mastercard's partnership with 
UEFA Champions League dates back to 1994 and the brand has been an active 
supporter of women's football for more than 25 years.

Log on to Priceless.com [ 
https://www.priceless.com/m/sports/product/177516/football-at-22000-feet ] to 
learn more and discover the range of priceless experiences around the world 
made possible by Mastercard.

The 'Highest Altitude Game of Football on a Parabolic Flight' game can be 
watched here [ https://www.youtube.com/watch?v=V30zaY4FVNg ].

About Mastercard Incorporated (NYSE: MA), www.mastercard.com
 
Mastercard is a global technology company in the payments industry. Our mission 
is to connect and power an inclusive, digital economy that benefits everyone, 
everywhere, by making transactions safe, simple, smart, and accessible. Using 
secure data and networks, partnerships and passion, our innovations and 
solutions help individuals, financial institutions, governments, and businesses 
realize their greatest potential. Our decency quotient, or DQ, drives our 
culture and everything we do inside and outside our company. With connections 
across more than 210 countries and territories, we are building a sustainable 
world that unlocks priceless possibilities for all.

Video - https://www.youtube.com/watch?v=V30zaY4FVNg 
Photo - 
https://mma.prnewswire.com/media/1906914/Mastercard_GUINNESS_WORLD_RECORDS_1.jpg 
Photo - 
https://mma.prnewswire.com/media/1906911/Mastercard_GUINNESS_WORLD_RECORDS_2.jpg 
Photo - 
https://mma.prnewswire.com/media/1906912/Mastercard_GUINNESS_WORLD_RECORDS_3.jpg 
Photo - 
https://mma.prnewswire.com/media/1906913/Mastercard_GUINNESS_WORLD_RECORDS_4.jpg 
Logo - https://mma.prnewswire.com/media/1889895/Mastercard_Logo.jpg 
Logo - https://mma.prnewswire.com/media/1906940/GWR_Logo.jpg 

SOURCE: Mastercard
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