Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, September 27 2022 - 06:24
AsiaNet
Localized "Hangzhou Expats" Posted on Social Media Showcase Hangzhou' s Inclusiveness, Attractiveness
HANGZHOU, China, Sept. 27, 2022 /PRNewswire-Asianet/ --

"Hangzhou Expats", a series of videos depicting the lives of foreigners in 
Hangzhou, become a hot topic on a group of social media accounts of Hangzhou 
Municipal Bureau of Culture, Radio, TV and Tourism. The compelling short 
videos, aiming to showcase Hangzhou's inclusiveness, has garnered a large 
number of views on the Facebook, Instagram and YouTube platforms.

Romanian entrepreneur Ileana Maier said living in Hangzhou is like living in 
the future. For Benjamin Saltzman, a teacher from Los Angeles, Hangzhou is the 
perfect combination of tradition and modernity. They all have their own reasons 
to live in Hangzhou, according to "Hangzhou Expats".

Taking the Hangzhou lifestyle as its backdrop, the eight-episode video series 
showed how foreigners view the city, and their passionate living experiences in 
the city.

Tosimitsu Takao, an IT technician from Japan, has lived in Hangzhou for 5 
years. He was occasionally invited to join in a Hangzhou-based Chinese-Japanese 
band. During his training and performances, he made many friends sharing 
similar musical taste. Takao also discovered a Japanese bar where he could grab 
a drink after work. " Gaining weight with friends" is the "evidence" of his 
happiness Hangzhou life.

Canadian rock climber Joe Langwald married a Hangzhou girl and has lived in 
Hangzhou for 20 years. He has spent 10 years developing Lion's Head Mountain 
into the largest climbing area for both bouldering and sport climbing base in 
eastern China. Langwald loves Hangzhou green tea and Lin' an bamboo shoots. 
"Don't ask me if I like here, time tells all," he told.

"Hangzhou Expats" has attracted attention on social media immediately after its 
first seven episodes, which resulted in 350,000 views. " Nardus Smith left a 
comment: "I recently started rock climbing in Hangzhou and it's been so 
wonderful being part of a community where foreigners and locals truly get 
along," and his comments were echoed by others such as "I really want to live 
there, Hangzhou is so beautiful, ".

Whether the city is inclusive or not? The expats living there have the final 
say. For overseas viewers who have never been to Hangzhou, "Hangzhou Expats" 
give them an objective presentation of the city. They can even imagine their 
future life in Hangzhou simply by watching these videos.

Among the first group of Chinese cities to promote tourism overseas via social 
media platforms, Hangzhou has committed to developing international 
communication through cultural exchange and interactive communication in the 
past ten years.

Hangzhou has shown its Chinese style, local charm and internationalization to 
the world by hosting a series of promotion activities, such as "Modern Marco 
Polo -Dr. Hangzhou"global recruitment campaign, Hangzhou Global Tour, and 
Hangzhou Global Qipao Festival.

By the end of August 2022, over 1.3 million people followed the Facebook, 
Instagram and YouTube accounts of Hangzhou Municipal Bureau of Culture, Radio, 
TV and Tourism, with over 35 million annual impressions and over 1.74 million 
annual interactions (including video views).

A series of ongoing and upcoming activities, like Mid-Autumn Festival 
Photography Contest, interactive comics Su Dongpo's New Life in Hangzhou, 
"Hello Hangzhou" video collection on social media and traditional Chinese 
festivals celebrations, Asian Games and other hot topics, have offered overseas 
fans valuable chances to participate in Hangzhou's global culture and tourism 
endeavor.

For more information, visit Hangzhou on Facebook( 
https://www.facebook.com/Hangzhou.China/ ), Instagram( 
https://www.instagram.com/hangzhou_china/ ) or YouTube( 
https://youtube.com/c/HangzhouChina ). 

SOURCE Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism
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