-- Digital media executive joins company as it accelerates media + data 
strategy and international expansion

TripleLift, the advertising technology company reinventing ad placement, today 
announced that Dave Clark has joined as its Chief Executive Officer. Clark most 
recently served as General Manager at FreeWheel, a Comcast Company. He replaces 
Eric Berry, the company's co-founder and CEO, who is stepping away from his 
role overseeing TripleLift's day-to-day operations. Berry will continue with 
the company as a member of its Board of Directors. The change comes after years 
of consistent growth and numerous milestone achievements for TripleLift, 
including the sale of the company to Vista Equity Partners and recent 
acquisition of 1plusX, a global first-party data activation platform.

Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg

Dave Clark is a seasoned digital media executive with over two decades of 
experience spanning ad tech, streaming, software and publishing. Prior to 
FreeWheel, he held numerous leadership roles at both high-growth and 
established companies including The Weather Channel, Viacom, and Fuse TV. Known 
for his considerable operational and sales expertise, Clark has a track-record 
of capitalizing on a company's strength and seizing new growth opportunities to 
maximize future potential.

"For years, I have been inspired by TripleLift's rise to become a top global 
supply side platform through its impactful formats, market-leading data 
solutions and by delivering unmatched customer service," said Clark, 
TripleLift's new CEO. "I am eager to maintain the path that has made this 
company so successful and to continue its vision of bringing media and data 
together – from native to CTV."

"Dave's deep, hands-on experience across digital media, and his ability to 
accelerate growth for both mature and emerging companies, makes him uniquely 
positioned to lead TripleLift forward," said Berry, TripleLift's co-founder. 
"Since founding this company over a decade ago, I've had the privilege to work 
alongside such a talented team who has helped realize our growth potential. 
Going forward, I'm incredibly confident that Dave is the right person to lead 
TripleLift in its next chapter."

Clark's appointment comes in a year of rapid change for TripleLift. In March, 
the company completed its acquisition of 1plusX, a global first-party data 
activation platform, to accelerate its media + data strategy and enhance its 
portfolio of first-party data solutions for publishers and advertisers. In 
August, it announced an expansion of its business into the DACH region, 
bringing new markets to an already long list of regions outside the U.S. from 
EMEA to APAC. In September, it announced Vevo as another major streaming 
partner to integrate the company's ground-breaking CTV In-Show technology, 
which inserts brands and products into television programming through 
post-production product placement.

Additionally, Ari Lewine, Co-Founder and Chief Strategy Officer, and Jacqueline 
Quantrell, Chief Revenue Officer, will be leaving their roles at the company.

"Eric, Ari and Jax have each individually played integral roles in building 
TripleLift into the immensely successful company it is today. We are grateful 
for Eric and Ari's determination to achieve their founding vision and for Jax's 
commitment to growing the business during her successful five year tenure as 
Chief Revenue Officer," said Martin Taylor, Managing Direct at Vista Equity 
Partners, President of OneVista, and TripleLift Board Member. "In Dave, we have 
found a CEO whose experience closely matches the ambitions of the company and 
who can step in on Day 1 to ensure TripleLift's customers continue to get the 
service they expect and results they require."

About TripleLift

TripleLift is the advertising technology company reinventing ad placement at 
the intersection of creative, media and data. Our marketplace serves the 
world's leading brands, publishers, streaming companies and demand-side 
platforms, executing over 1 trillion ad transactions every month. Customers 
choose us because of our addressable offerings from native to online video to 
connected television, innovations that insert brands into content in real-time, 
and supportive experts dedicated to maximizing partner performance. And with 
its acquisition of 1plusX, customers can unlock the full value of their 
marketing data in a privacy-safe way with its first-party data management 
platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared 
on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive 
years, has been named to Business Insider's list of Hottest Ad Tech Companies 
for three straight years and was awarded Most Innovative TV Advertising 
Technology by AdExchanger in 2021. Find out how TripleLift is shaping the 
future of advertising at triplelift.com.

SOURCE TripleLift

CONTACT: Wendi Smith, the blaze strategy for TripleLift, 
Wendi.Smith@theblazestrategy.com