Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, October 19 2022 - 12:00
AsiaNet
Samsonite collaborates with the Estate of Jean-Michel Basquiat
SINGAPORE, Oct. 19, 2022 /PRNewswire-Asianet/ --

- The worlds of art and travel collide with the popular C-Lite collection

Samsonite is preparing to unveil a highly anticipated collaboration that fuses 
the popular C-Lite luggage series with the iconic, instantly recognizable 
artworks of beloved artist Jean-Michel Basquiat. Speaking to both an elevated 
art crowd as well as Generation Z and millennial travellers with an 
appreciation for pop culture, the luggage is set to be the coolest travel 
companion, and also a coveted collector's item to cherish for years to come.

The collaborative collection, which is available worldwide in limited 
quantities, boasts two unique yet harmonious exterior designs – both of which 
mark a bold celebration of Jean-Michel Basquiat's neo-expressionism style. The 
first luggage style, called Pez Dispenser, features a dinosaur in a crown motif 
– a reference to the US candy known as "Pez" which is a symbol of pop culture. 
The figure is emblazoned on a minimal, crisp white background to allow the 
focal art to take centre stage. The second luggage style, called Untitled 
Skull, features a rich and textured artwork that champions an X-ray-like vision 
of a head's exposed upper and lower jaw. This iconic drawing clashes against 
multiple colours and graffiti details to create a powerful, eye-catching impact 
on any baggage carousel.

Artistic credibility and cool factor aside, the C-Lite luggage champions the 
supreme functionality that the world's luggage leader, Samsonite, is renowned 
for. Made in Europe, all C-Lite suitcases are shock-absorbing and feature 
striking, with a self-reinforcing design which is perfect for resisting 
scratches or enduring extreme travel conditions. Made with Curv® materials, the 
luggage collection is extremely strong, incredibly lightweight, and features 
double smooth-rolling wheels that ensure travellers glide effortlessly while 
precise manoeuvrability remains maximized. An elongated, strong double tube 
pull handle makes carrying a second bag on top easy and comfortable. Each piece 
of C-Lite luggage is also finished with a TSA-approved combination lock and 
integrated ID tag for security. Arguably the modern traveller's most in-demand 
feature, the cabin-sized version of the C-Lite comes equipped with a built-in 
USB port (complete with a power bank pocket), meaning charging on the move has 
never been so easy.

The Jean-Michel Basquiat x Samsonite collection's interior functionality is 
just as applaudable as its exteriors. Fitted with high-quality RECYCLEX™ lining 
crafted from post-consumer recycled PET bottles, C-Lite luggage is particularly 
appealing to sustainably conscious travellers. C-Lite luggage is also fitted 
with a large apron pocket, lowered cross-ribbons, and divider pads to keep 
belongings organized with exceptional ease. The edgy and raw graphic style of 
Basquiat extends into the interiors of each suitcase, which features the 
artist's signature design depicting layers of individual words and short lines 
of text with the occasional insertion of an image. The result offers a 
statement intertwining visual web that is synonymous with Basquiat's creative 
style. Each Jean-Michel Basquiat x Samsonite suitcase is stamped with a 
collaborative interior label to mark the special project.

The Jean-Michel Basquiat x Samsonite C-Lite collection is available in three 
sizes, including one cabin size, two check-in sizes and boasts a 10-year 
warranty. The unique result of this collaboration is a travel-meets-art 
celebration rooted in creative credibility and sublime practicality.

Partnership done in collaboration with Artestar, a global licensing agency and 
creative consultancy representing high-profile artists, photographers, 
designers, and creatives.

The full legal line must be included where the artist's name or artwork is used:
© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.
All Instagram posts/stories/IGTV/Reels should include @artestarnyc and 
@BasquiatOfficial in tags and captions.
All LinkedIn and Facebook posts and stories should include Artestar and 
Basquiat Official in tags and captions.

Curv® is a registered trademark of CANCO Hungary Ltd.

AVAILABLE IN SAMSONITE STORES AND SAMSONITE.COM FROM 20 OCTOBER 2022

Description    Price in Asia Price in Canada  Price in Europe Price in USA
               * (SGD)       * (CAD)          *(EUR)          * (USD)
SPINNER 55/20  $700          $900             $489            $600
SPINNER 69/25  $780          -                $539            -
SPINNER 75/28  $860          $1000            $579            $700

*Prices might differ in different countries

<Press Materials/ Images/Video Download 
Link>(https://drive.google.com/drive/folders/1KhbVeLWvZvbubgIMeVVe1pUalP0B0iFW)

About Samsonite

Founded in 1910, Samsonite is the world's leading luggage brand with an 
extensive legacy in trendsetting travel solutions. Renowned for breakthrough 
research, development and its commitment to innovation, Samsonite has excelled 
since its inception in a number of industry firsts. Samsonite offers an 
extensive range of travel, business, kids, casual and personal accessory 
products. Samsonite helps travellers journey further, with ever-lighter and 
stronger products. 
www.samsonite.com 

Samsonite is a registered trademark of Samsonite IP Holdings S.àr.l. ©2022 
Samsonite IP Holdings S.à r.l. All Rights Reserved.

SOURCE:  Samsonite Brands Pte Ltd

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=431551

   Caption: The Jean-Michel Basquiat x Samsonite collection, which is available 
worldwide in limited quantities, boasts two unique yet harmonious exterior 
designs.

Attachments
image-1.jpg
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