Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, October 21 2022 - 22:07
AsiaNet
It takes a community to raise trees: SM Foundation, Inc. and the Fast Retailing Foundation are partnering with communities for 'Grow Trees Community' project
PASAY CITY, Philippines, Oct. 21, 2022 /PRNewswire-AsiaNet/ --

There is wisdom that takes root in the old proverb, 'it takes a village to 
raise a child'.

In the same vein, SM Foundation, Inc. the social good arm of the SM group, and 
the Fast Retailing Foundation (FR Foundation), a general incorporated 
foundation in Japan, are partnering with communities to raise various species 
of trees in the firm hope that together, they can plant the seeds for a better 
tomorrow.

Grow Trees Community taps local communities as stewards of the environment.

As 'Grow Trees Community', the 'treescaping' and reforestation initiative aims 
to plant and grow at least 200,000 trees in Batangas, Pampanga and Benguet 
provinces and help create livelihood opportunities by working closely with 
conservation-focused people's organizations and various government agencies.

"The core of our program is to go beyond planting trees. It addresses the 
social and economic needs of communities by providing them with the means to 
engage in agroforestry. We want to build a strong foundation to keep growing 
communities by fostering collaboration and leadership in caring for the 
environment," said Cristie S. Angeles, SM Foundation Assistant Vice President 
for Livelihood and Outreach Programs.

In a coastal village in the municipality of Macabebe where the project has the 
biggest exposure, both foundations intend to plant the Bakawan species of 
mangroves to serve as a natural defense against storm surges while enhancing 
ecological biodiversity.

Logo: https://mma.prnewswire.com/media/1880730/Logo.jpg

"We are particularly drawn to this project which is a first in terms of our 
partnerships here in the country. After we can confirm the success of this 
project, we are looking forward to pursuing more of these types of projects in 
the near future in collaboration with our partner, SM Foundation," Yoshio 
Ishida, Secretary-General of FR Foundation said.

Grow Trees Community is in support of the SM Green Movement that aims to 
improve the quality of life of communities through sustainable solutions to 
promote a green planet, green living and a green culture.

FR Foundation focuses on promoting research designed to spur technological 
development, nurture human resources and support socially vulnerable groups. It 
is part of Fast Retailing Co. Ltd., the leading Japanese retail company that 
owns well-loved casual wear brand, Uniqlo. 

SOURCE: SM Investments Corporation

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=432066

   Caption: FR Foundation Secretary-General Yoshio Ishida, (center) and SM 
Foundation AVP for Livelihood and Outreach Programs Cristie Angeles (behind, 
fifth from left) lead the Grow Trees Community launch in Pampanga.

   Link: https://iop.asianetnews.net/view-attachment?attach-id=432069

   Caption: Grow Trees Community taps local communities as stewards of the 
environment.

Translations

Japanese