Country for PR: United States
Contributor: PR Newswire New York
Monday, October 24 2022 - 03:00
AsiaNet
Adyen powers the future of financial services by launching embedded financial products
AMSTERDAM, Oct. 24, 2022 /PRNewswire-AsiaNet/ --

--The product suite enables a potential revenue uplift of up to 70% for 
platforms and marketplaces

Adyen (AMS: ADYEN), the global financial technology platform of choice for 
leading businesses, has broadened its offering by taking live two new embedded 
financial products - Capital and Accounts - which are now available to platform 
and marketplace businesses in the US and Europe via Adyen's single integration. 
Research conducted in partnership with Boston Consulting Group finds that 64% 
of small and medium-sized businesses (SMBs) are interested in financial 
services embedded within a platform. To capitalize on this banking-as-a-service 
opportunity, Adyen has developed an innovative suite of financial products 
comprising cash advances, business bank accounts, and card issuing. Together 
with embedded payments, these power the future of financial services by 
enabling platforms to deliver superior financial experiences to their SMB 
users. 

Logo - https://mma.prnewswire.com/media/1490851/Logo__Adyen_green_RGB_Logo.jpg

"Platforms are at the center of a transforming financial services industry - 
and Adyen is primed to further drive this revolution," said Adyen's co-founder 
and CEO, Pieter van der Does. "Embedded finance is a logical next step 
following our embedded payments offering. By historically investing in our 
banking licenses and industry-leading technology, we have positioned ourselves 
as the sole provider offering a full embedded financial product suite via a 
single integration. From this vantage, we are excited to seize the opportunity 
that banking-as-a-service brings." 

Traditional financial services are stifled by legacy systems, reactive 
approaches, slow approvals, and lack of vertical knowledge. These factors have 
long resulted in the under-serving of SMBs, and lead to 65% of platform users 
willing to switch financial services providers in favor of solutions better 
integrated into their business processes. With Adyen's single integration, 
platforms can meet this growing user demand by embedding financial services to 
consolidate SMBs business and financial operations under one roof. 

Adyen's embedded financial product suite offers a modular solution that brings 
unparalleled control and customization options for platform business. With 94% 
of SMBs interested in cash advance solutions stating they would benefit from 
their loans being pre-approved, Capital enables platforms to proactively offer 
business financing based on historic payments data. With 72% of SMBs valuing an 
integrated bank account experience, Adyen's Accounts product allows users to 
run their finances where they do business and get instant access to funds. 
Going hand-in-hand with Capital and Accounts, Issuing completes the offering by 
enabling users to easily spend their funds on platform-branded payment cards. 
By adopting the suite, platforms can round out their offering and unlock the 
capabilities of an end-to-end financial ecosystem.

Learn more about Adyen's new embedded financial products - Capital( 
https://c212.net/c/link/?t=0&l=en&o=3684926-1&h=3672526373&u=https%3A%2F%2Fwww.adyen.com%2Fcapital&a=Capital 
) and Accounts( 
https://c212.net/c/link/?t=0&l=en&o=3684926-1&h=938262291&u=https%3A%2F%2Fwww.adyen.com%2Faccounts&a=Accounts 
)

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading 
companies. By providing end-to-end payments capabilities, data-driven insights, 
and financial products in a single global solution, Adyen helps businesses 
achieve their ambitions faster. With offices around the world, Adyen works with 
the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously 
improves and expands its product offering as part of its ordinary course of 
business. New products and features are announced via press releases and 
product updates on the company's website. 

Adyen's investment into its embedded finance suite and the percentages 
mentioned in this press release are backed by industry research conducted in 
partnership with Boston Consulting Group. Learn more about their findings here( 
https://c212.net/c/link/?t=0&l=en&o=3684926-1&h=894118150&u=https%3A%2F%2Fwww.adyen.com%2Fknowledge-hub%2Fembedded-finance-report&a=here 
).

SOURCE: Adyen Inc.

CONTACT: kayla.laduke@adyen.com

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