Country for PR: United States
Contributor: PR Newswire New York
Wednesday, October 26 2022 - 00:07
AsiaNet
SHUTTERSTOCK PARTNERS WITH OPENAI AND LEADS THE WAY TO BRING AI-GENERATED CONTENT TO ALL
NEW YORK, Oct. 25, 2022 /PRNewswire-AsiaNet/ --

    --Shutterstock powers innovation excellence by expanding OpenAI partnership 
focused on delivering the most advanced creative tools in the industry
    --Shutterstock supports its contributor base with launch of fund aimed at 
ensuring artists are rewarded for contributions to AI datasets

Shutterstock, Inc. ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3884052387&u=https%3A%2F%2Fwww.shutterstock.com%2Fhome&a=Shutterstock%2C+Inc 
) ("the Company") (NYSE: SSTK), the leading global creative platform for 
transformative brands and media companies, today unveiled its action plan to 
launch its AI-generated content capabilities in a manner that is responsible 
and transparent for its customers and contributors. In expanding its 
partnership with OpenAI, launching a fund to compensate artists for their 
contributions, and focusing its R&D machine on gathering and publishing 
insights related to AI-generated content, Shutterstock positions itself at the 
forefront of emerging technology -- supercharging ethical, creative 
storytelling for all.

Photo - 
https://mma.prnewswire.com/media/1928329/Shutterstock_Inc_Partners_OpenAI.jpg

Logo - 
https://mma.prnewswire.com/media/1928330/Shutterstock_Inc_and_OpenAI_Logo.jpg

"The mediums to express creativity are constantly evolving and expanding. We 
recognize that it is our great responsibility to embrace this evolution and to 
ensure that the generative technology that drives innovation is grounded in 
ethical practices," said Paul Hennessy, Chief Executive Officer at 
Shutterstock. "We have a long history of integrating AI into every part of our 
business. This expert-level competency makes Shutterstock the ideal partner to 
help our creative community navigate this new technology. And we're committed 
to developing best practices and experiences to deliver on our purpose, which 
is to empower the world to create with confidence."

Shutterstock + OpenAI: Creativity at the Speed of Your Imagination

This collaboration introduces OpenAI's seamless image generation capabilities 
to Shutterstock audiences worldwide — offering customers the ability to 
instantly generate images based upon the criteria they type in. That's what 
Shutterstock calls Creativity at the Speed of Your Imagination.

This agreement further deepens the strategic partnership between Shutterstock 
and OpenAI, which began in 2021.

"The data we licensed from Shutterstock was critical to the training of 
DALL-E," said Sam Altman, OpenAI's CEO. "We're excited for Shutterstock to 
offer DALL-E images to its customers as one of the first deployments through 
our API, and we look forward to future collaborations as artificial 
intelligence becomes an integral part of artists' creative workflows."

When this integration launches on Shutterstock.com in the coming months, 
customers will receive direct access to these AI image generation capabilities 
improving their creative workflows. In turn, Shutterstock contributors will be 
compensated for the role their content played in the development of this 
technology.

Shutterstock.AI Unlocks New Revenue Streams for Contributors

Shutterstock believes that AI-generated content is the cumulative effort of its 
contributing artists. In an effort to create a new industry standard and unlock 
new revenue streams for the Company's artist community, Shutterstock has also 
created the framework to provide additional compensation for artists whose 
works have contributed to develop the AI models. The Company also aims to 
compensate its contributors in the form of royalties when their intellectual 
property is used.

Establishing an Ethical and Equitable AI Framework

To promote an ethical and inclusive framework for content and AI, Shutterstock 
is a proud sponsor and participant in the World Ethical Data Foundation's 2022 
global conference. With a strong focus on the importance of inclusivity in 
technology, from hiring to reducing bias in systems and building checks and 
balances to help ensure ethical and inclusive data use, Shutterstock continues 
to drive advancements in both tech innovation and DEI across the creative 
industries.

And in an important effort to protect the IP rights of its artists, 
photographers, and creators, Shutterstock continues to lead in developing 
policy and procedures, and employs methods to ensure that usage rights and 
proper licenses are secured for all featured content -- including AI-generated 
content.

Experience the Power of Shutterstock.AI

Learn more about Shutterstock's initiatives surrounding AI-generated content, 
including an exclusive AI-generated collection from Creative Producer Alex 
Ambroziak, at shutterstock.com/generate ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=2475130171&u=http%3A%2F%2Fshutterstock.com%2Fgenerate&a=shutterstock.com%2Fgenerate 
).

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of 
the Private Securities Litigation Reform Act of 1995. All statements other than 
statements of historical fact are forward-looking. Examples of forward-looking 
statements include, but are not limited to, statements regarding guidance, 
industry prospects, future business, future results of operations or financial 
condition, future dividends, our ability to consummate acquisitions and 
integrate the businesses we have acquired or may acquire into our existing 
operations, new or planned features, products or services, management 
strategies, our competitive position and the COVID-19 pandemic. You can 
identify forward-looking statements by words such as "may," "will," "would," 
"should," "could," "expect," "aim," "anticipate," "believe," "estimate," 
"intend," "plan," "predict," "project," "seek," "potential," "opportunities" 
and other similar expressions and the negatives of such expressions. However, 
not all forward-looking statements contain these words. Forward-looking 
statements are subject to known and unknown risks, uncertainties and other 
factors that could cause our actual results to differ materially from those 
expressed or implied by the forward-looking statements contained herein. Such 
risks and uncertainties include, among others, those discussed under the 
caption "Risk Factors" in our most recent Annual Report on Form 10-K, as well 
as in other documents that the Company may file from time to time with the 
Securities and Exchange Commission. As a result of such risks, uncertainties 
and factors, Shutterstock's actual results may differ materially from any 
future results, performance or achievements discussed in or implied by the 
forward-looking statements contained herein. The forward-looking statements 
contained in this press release are made only as of this date and Shutterstock 
assumes no obligation to update the information included in this press release 
or revise any forward-looking statements, whether as a result of new 
information, future developments or otherwise, except as required by law.

ABOUT SHUTTERSTOCK

Shutterstock, Inc. (NYSE: SSTK ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3736174748&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
)), is the leading global creative platform for transformative brands and media 
companies. Directly and through its group subsidiaries, Shutterstock's 
comprehensive collection includes high-quality licensed photographs ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=2426974886&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
), vectors ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=4220519775&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
), illustrations ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=4261375084&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
), 3D models ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3659669996&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+models 
), videos ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=732247765&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2F&a=videos 
) and music ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=2061719526&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
). Working with its growing community of over 2 million contributors, 
Shutterstock adds hundreds of thousands of images each week, and currently has 
more than 424 million images and more than 27 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The Company also owns Splash News, the 
world's leading entertainment news agency for newsrooms and media companies 
worldwide, Pond5, the world's largest video-first content marketplace ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3243822526&u=https%3A%2F%2Fwww.pond5.com%2F&a=the+world%27s+largest+video-first+content+marketplace 
), TurboSquid, the world's largest 3D content marketplace ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=4228102277&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=the+world%27s+largest+3D+content+marketplace 
); PicMonkey, a leading online graphic design and image editing platform ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=1354035248&u=https%3A%2F%2Fwww.picmonkey.com%2F&a=leading+online+graphic+design+and+image+editing+platform 
); Offset, a high-end image collection ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=425496518&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
); Shutterstock Studios, an end-to-end custom creative shop ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3652359706&u=https%3A%2F%2Fwww.shutterstock.com%2Fstudios&a=an+end-to-end+custom+creative+shop 
); PremiumBeat, a curated royalty-free music ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3098959258&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
) library; Shutterstock Editorial, a premier source of editorial images ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=1412810877&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
) and videos ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=1588504661&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial%2Fcollections%2Feditorial-video&a=videos 
) for the world's media; Amper Music, an AI-driven music platform ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3686816359&u=https%3A%2F%2Fwww.ampermusic.com%2F&a=AI-driven+music+platform 
); and Bigstock ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=4180011260&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
), a value-oriented stock media offering.

For more information, please visit www.shutterstock.com and follow Shutterstock 
on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=3419066299&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
) and on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3687174-1&h=748761119&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
).

SOURCE:  Shutterstock, Inc.

CONTACT: Srey Dasgupta, press@shutterstock.com, +1 917-563-4991
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