Peach, the global market leader in video advertising workflow and delivery has 
announced support of Netflix’s new ad-supported service Basic with Ads.

To coincide with the launch of the service, Peach has launched new destinations 
enabling clients to deliver ads to Netflix across multiple territories 
including UK, Australia, Germany, France, Italy, Spain, Mexico, Brazil with 
more to follow. Peach provides a connected advertising workflow, enabling 
clients to get their ads delivered to Netflix straight from the edit suite, 
while ensuring the highest possible quality, formatting and accuracy.

Doug Conely, Chief Product and Technology Officer at Peach, said: “This is a 
pivotal moment for TV advertising. As leaders in global creative ad delivery 
for over 25 years, we’ve seen ad spend in Connected TV grow rapidly in the UK* 
and the rest of the world, and we expect to see further acceleration of growth 
driven by ad-supported tiers such as Netflix.

“Netflix’s Basic with Ads will bring our clients new audiences in a premium 
environment, creating opportunities for more addressable and premium content. 
We are extremely proud to play a role in this, and want to thank the Microsoft 
Advertising and Xandr teams for their continued collaboration and commitment to 
making this launch a success.”

Peach will continue to work with Microsoft Advertising and Xandr to further 
enhance workflows for clients, connecting ad content directly from the global 
community of producers and agencies into premium streaming channels, resulting 
in a seamless and high quality ad experience.
 
About Peach 

Global video ad management platform Peach, manages the world’s advertising 
content and makes it easy for brands, agencies and media owners to collaborate 
with each other on a global scale. Since 1996, Peach has been shaking up the 
way advertising is distributed and powering the world’s most ambitious 
creative. Broadcasters around the world rely on Peach every day.  Operating 
across over 100 countries worldwide, the Peach technology has revolutionised ad 
industry workflows, replacing laborious manual tasks with automated processes, 
and offering efficiency, visibility and security. Its technology simplifies 
complicated ad delivery processes and ensures all ads arrive at their 
destinations in perfect condition. 


*(c)Spark Ninety 2022 

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Source - Peach