Country for PR: China
Contributor: PR Newswire Asia (China)
Saturday, November 05 2022 - 21:21
AsiaNet
UNIQLO to Unveil 1,000-Square-Meter LifePark at CIIE 2022
SHANGHAI and TOKYO, Nov. 5, 2022 /PRNewswire-AsiaNet/ --

Showcasing new ways of future living through the Art & Science of LifeWear

Global apparel retailer UNIQLO will curate an immersive 1,000-Square-Meter 
LifePark at the 2022 China International Import Expo (CIIE), taking place from 
November 5 to 10 in Shanghai. UNIQLO LifePark will present new ways of future 
living through the Art & Science of LifeWear across four zones: technology, 
fashion, quality, and sustainability. UNIQLO has also announced plans to open 
more than 10 new stores across China in the month of November.

"For nearly 30 years, UNIQLO has been growing together with China's garment 
industry, working with our production partners to provide high-quality products 
to customers around the world. We are pleased to participate in CIIE for the 
third time and to showcase the evolution of such products as HEATTECH thermal 
wear, Ultra Light Down, and 100% recycled polyester fleece[1] that embody the 
Art and Science of LifeWear, particularly with regard to innovative technology 
and sustainability. We look forward to connecting with more customers in China 
and around the world to embark on the journey of new ways of future living," 
said Jalin Wu, Fast Retailing Group Executive Officer and UNIQLO Greater China 
Chief Marketing Officer.

Creating a LifePark at CIIE through The Art and Science of LifeWear

UNIQLO LifeWear is simple, high-quality everyday wear that enhances the lives 
of all people with a practical sense of beauty and sophisticated design. 
Inspired by the concepts of LifeWear and Made for All, UNIQLO has created 
LifePark - a place for all, at this year's CIIE, outfitted with installations 
that convey the different aspects of LifeWear across four zones: Technology, 
Fashion, Quality and Sustainability.

Driven by technology and innovation, UNIQLO has built up a lineup of winter 
items that allow customers to comfortably enjoy winter and colder climates. In 
addition to HEATTECH, products such as Ultra Light Down and Hybrid Down keep 
the wearer warm and stylish.

Visitors to the Technology Zone will be immediately greeted with innovation 
when they step inside, welcomed by a gigantic centerpiece installation of the 
world's first 2.5-meter tall HEATTECH innerwear. Garnering immense popularity 
from customers since its launch in 2003, HEATTECH has become synonymous with 
LifeWear. In the 19 years since then, the breathable, flexible innerwear has 
been a mainstay in winter wardrobes.    

Also featured at the Technology Zone are UNIQLO's latest multi-function Ultra 
Light Down with modern contrasting color-block and shining finish designs are 
incredibly lightweight, warm, compact and portable, water-repellent and feature 
anti-static lining. The pioneering creation of Ultra Light Down was named one 
of the 100 greatest modern designs by Fortune in 2020.

Designed in collaboration with its Global Brand Ambassador and professional 
snowboarder Ayumu Hirano, UNIQLO Hybrid Down employs composite filling 
technology using down and functional padding that absorbs moisture to generate 
heat. UNIQLO Hybrid Down boasts lightweight, flexible and incredibly warm 
designs that are perfect for even the coldest winter days.

At the LifePark Sustainability Zone, UNIQLO will present for the first time at 
CIIE its latest fleece, with fabric made from 100% recycled polyester sourced 
from plastic bottles. This achievement is made possible through the combined 
efforts of UNIQLO and its leading supplier partners. Adding to its lineup of 
apparel designed using the latest technology, UNIQLO aims to inspire more 
people to enjoy quality apparel while caring for the planet. 

The Fashion Zone at UNIQLO LifePark will feature a preview of the upcoming 
UNIQLO and MARNI 2022 Winter collection, which is to be released in December. 
UNIQLO and MARNI continue to playfully explore the clash between purity and 
chaos with 1960s psychedelic prints and color block designs. The fusion of 
UNIQLO's simplicity, craftsmanship and MARNI's creativity brings comfy warmth 
to cold winter days and invigorates everyday styling with color and energy.

The LifePark Quality Zone will showcase UNIQLO Masterpiece - basic items that 
continue to evolve with times. Essential items on display include shirts, 
bottoms, and wireless bras to show how these can be made better each season.

Other iconic UNIQLO products on display across the four zones in LifePark 
include UV Protection Jackets, AIRism breathable apparel, UT (UNIQLO T-shirt), 
and BLOCKTECH functional jackets.

UNIQLO opened its first store in mainland China in September 2002, and 
currently the company is operating over  900 retail locations in more than 200 
cities throughout the mainland. With more than 10 new stores opening in 
November in such locations as Chongqing city, as well as Jiangsu, Zhejiang and 
Anhui provinces, UNIQLO is bringing clothing designed with leading-edge 
technology and international quality to millions of consumers all over China.

[1] The fabric is made from 100% recycled polyester.

SOURCE: UNIQLO

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=433134

   Caption: Panoramic View of UNIQLO LifePark at CIIE 2022

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