Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, November 10 2022 - 00:37
AsiaNet
Xinhua Silk Road: Wuliangye embraces 5th CIIE to seek new opportunities for international cooperation
BEIJING, Nov. 9, 2022 /PRNewswire-Asianet/ --

China's leading liquor maker Wuliangye actively participated in the 5th China 
International Import Expo (CIIE), which kicked off last week in China's 
economic hub Shanghai.

As a "core supporting enterprise" and a "diamond member" of the Hongqiao 
International Economic Forum, Wuliangye has deeply involved in the this year's 
expo, which aims to share new opportunities for international cooperation and 
inject strong impetus into promoting the building of an open world economy and 
the promotion of the inclusive and sustainable global development.

At this year's CIIE, Wuliangye upgraded its exhibition area to set up the 
Wuliangye Culture Experience Center, which became one of the most-watched 
exhibition areas of the expo.

It is understood that the Wuliangye Cultural Experience Center, featuring 
Chinese elements such as plum and bamboo, Chinese painting and calligraphy, 
shows the advantages of Wuliangye's unique ecological environment, high-end and 
scarce ancient cellars, and traditional brewing technologies in a 
three-dimensional manner so as to showcase the profound liquor culture and 
unique intangible cultural heritage to global customers, and let the world 
understand the innovative development concept and sustainable development path 
of China's leading liquor enterprises.

During the event, domestic and foreign customers spoke highly of the taste of 
Wuliangye's liquor and the profound culture of Chinese baijiu after they walked 
into the Wuliangye Culture Experience Center to learn about Wuliangye's various 
liquor products, including core liquor products, personalized products, 
high-end cultural collection products, etc. 

Perfectly combined with the design elements of the CIIE, Wuliangye also 
launched its commemorative liquor and the creative and culture products at the 
5th CIIE, which attracted widespread attention during the expo.

It is learned that Wuliangye has participated in the CIIE for five consecutive 
years and become an indispensable "liquor power" of the expo.

The fifth CIIE runs from Nov. 5 to 10 in Shanghai. As the world's first 
import-themed national-level expo, it has been held in the eastern Chinese 
metropolis annually since 2018.

See the original link: https://en.imsilkroad.com/p/330992.html 

SOURCE:  Xinhua Silk Road

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=433460

   Caption: Photo shows the Wuliangye Cultural Experience Center at the 5th 
China International Import Expo (CIIE), which runs from Nov. 5 to 10 in east 
China's Shanghai Municipality.

Attachments
image.jpg
Translations

Japanese