On Nov. 10, the 5th China International Import Expo (CIIE) draw to a close in 
Shanghai, marking the successful holding of an exchange platform where domestic 
and global brands gather. King's Luck Brewery, from east China's Jiangsu 
Province, attended the expo again, offering the world a taste of Chinese liquor.

The Global Forum for Brand Equity Strategists, which has been held for four 
years, is one of the important activities for the exchange of Chinese and 
foreign enterprises at the CIIE. 

During the event, King's Luck Brewery released the development case of Guoyuan 
series, a new generation of high-end liquor brand in China. 

Established in 2004, the brand made a presence at the Shanghai World Expo in 
2010, entered the UN in 2018, and appeared at the CIIE in 2021. In the process 
of high-quality growth, the brand promotes the Chinese luck culture in its 
efforts to explore the new development path of Chinese brands.

A branding case of the Guoyuan's V series won an award in its endeavor to boost 
soft power this year.

During the roundtable dialogue, King's Luck Brewery and representatives from 
global renowned enterprises such as doTERRA, Reckitt Benckiser, RDM Group and 
Uniqlo discussed the high-quality development and global communication of 
enterprises, and jointly launched the annual cooperation initiative of Chinese 
and foreign brands.

At a fraternity activity, Chinese and foreign guests gathered together to taste 
a liquor product from Guoyuan series and exchanged souvenirs. Qian Zhenhua, the 
world champion of modern Pentathlon, sent his best wishes to the Chinese and 
foreign brands.

Shanghai Hongqiao transportation hub, as the main gateway for Shanghai to 
welcome guests thanks to its comprehensive transportation services, is an 
important window and bridge for the CIIE. This year, Guoyuan once again 
appeared in the CIIE exhibition corridor located in the transportation hub, 
showcasing the historical heritage and innovation of Chinese famous liquors to 
global visitors.

Looking forward, King's Luck Brewery will lead the Chinese liquor industry to 
build a new development pattern, and strive to chart a new course for Chinese 
liquor to go global. Via such efforts, the influence of Chinese liquor is 
expected to spread to the world and become the Chinese taste enjoyed by global 
consumers.

Source: King's Luck Brewery

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   Caption: Guoyuan series liquors are at display at the CIIE.