Hainan's promotional film "All the sun, all the fun" has attracted widespread 
attention during the 21st "Chinese Bridge" Chinese Proficiency Competition. 
Launched by the Department of Tourism, Culture, Radio, Television and Sports of 
Hainan Province, the promotional film added to the luster of the preliminary 
and final contests of the Chinese proficiency competition. It offers 
contestants, ambassadors, judges and thousands of viewers a glimpse into 
Hainan, a free trade port of China with picturesque ecology and first-class 
investment climate.   

The "Chinese Bridge" Chinese Proficiency Competition is organized by Chinese 
embassies in foreign countries and China's Center for Language Education and 
Cooperation. Dignitaries of participating countries usually attend and address 
the contests. For the 2022 contests, the Chinese Bridge Club mobile app opened 
a special column showcasing Hainan's beautiful natural scenery, profound 
culture and business development advantages as a duty-free shopping destination 
for tourists. By presenting its rich tourism and cultural resources, Hainan 
aims to attract more global attention.  

The "Chinese Bridge" contests have been held for 21 consecutive years, and the 
2022 events were moved online via live streaming platforms. The competition has 
registered a total viewership of more than 1 million globally.  

Hainan, as China's free trade port and international tourism island, seized the 
opportunities of the "Chinese Bridge" events to build its image as an 
international tourist destination. Captivating tourists overseas with its rich 
tourism resources, the island province used the opportunity to gain a head 
start for its tourism development in the post-pandemic era.  

Hainan, China's free trade port, welcomes young people who are proficient in 
Chinese to pursue their career growth in Hainan, and tourists from across the 
world to feel the charm of an island destination. 

Source: The Department of Tourism, Culture, Radio, Television and Sports of 
Hainan Province

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=434418

   Caption: A poster featuring Hainan during the "Chinese Bridge" Chinese 
Proficiency Competition.