-- Enhanced access and management of hybrid data will accelerate PTT Oil and 
Retail Business's creation of Thailand's first ever integrated retail and 
fueling customer experience. 


Cloudera ( 
https://c212.net/c/link/?t=0&l=en&o=3716703-1&h=3236517229&u=https%3A%2F%2Fwww.cloudera.com%2F&a=Cloudera 
), the hybrid data company, today announced that Thai oil and retail 
corporation PTT Oil and Retail Business Public and Company Limited (OR) has 
chosen Cloudera to create the country's first ever integrated retail and 
fueling customer experience through the enhancement of their data analytical 
capabilities. OR is taking steps to implement the Cloudera Data Platform (CDP) 
to power its new data and analytics platform that delivers insights, providing 
OR with a clearer view of their customers while enhancing customer engagement 
by offering a unified and personalized experience across OR's 1,900 gas 
stations and 3,000 retail branches. This optimized use of data analytics will 
also drive the overall transformation of OR's digital infrastructure, enabling 
the company to leverage new technologies such as Artificial Intelligence and 
geo-analytics to accelerate operational processes.

Logo - https://mma.prnewswire.com/media/495570/Cloudera_Logo.jpg

The consolidation of Petroleum Authority of Thailand Public Company Limited's 
oil and retail businesses to form OR has brought the management of linked 
businesses, such as cafes located at gas stations, closer together. Customers' 
interactions with OR's business subsidiaries across multiple touch points 
generated vast amounts of data to map the customer journey and develop 
integrated and personalized omni-channel experiences for its digitally savvy 
customers. These customer insights would also inform future marketing and 
promotional strategies to expand OR's local business presence. To leverage this 
data in achieving higher business growth, OR needed a flexible, efficient and 
secure solution to manage their enterprise data in a new analytics platform 
that serves as a single source of truth and to democratize data access to their 
employees spanning different business units for analysis.

OR is working with Cloudera to design and migrate their existing data platform 
onto Cloudera's hybrid data solution. OR has selected CDP as the best fit 
solution to speedily access and manage their data stored across their various 
cloud and on-premises environments, with the goal for full implementation by 
2024. Key challenges that OR seeks to address include seamless and secure 
access to and delivery of structured and unstructured data stored across 
multiple environments, organization and scale of data across the data 
lifecycle, and integrated security and governance that will enable the 
application of new technologies such as geo-analytics and artificial 
intelligence to enhance operational processes. With the ability to tap on 
real-time insights, OR will be able to deliver personalized services by 
integrating offerings from its multiple business units and subsidiaries. This 
will also help reduce time spent on other business processes such as 
franchising, as the technologies could automate location leasing requests from 
franchise owners of OR's food and beverage businesses across Thailand.

"At OR, we see data as 'the new gold' and are glad to have chosen to work with 
Cloudera to implement the technology crucial for realizing our business 
strategy. We are interested in CDP's ability to harness both on-premises and 
cloud-based data, which makes it an ideal solution for our hybrid data 
architecture. With CDP, we are looking to build a platform to democratize our 
enterprise data and enhance our analysis, which will help us better understand 
our customers to create impactful and personalized experiences. This will also 
provide us with the right structured data to support new technological 
applications. We are looking forward to harnessing the full potential of hybrid 
data with Cloudera," said K.Wison Suntharachan, Senior Executive Vice President 
of Corporate Strategy and Sustainability, OR

"Customers today are seeking more personalized, omni-channel experiences. Data 
is an important resource in creating these experiences, by providing the pieces 
needed to form a robust understanding of customers' needs and wants. OR's vast 
amounts of data, available through their businesses, provides the perfect 
opportunity. Cloudera is delighted to provide the platform needed for OR to 
turn this data into meaningful experiences for customers," said Remus Lim, Vice 
President, Asia Pacific and Japan, Cloudera.

About Cloudera
At Cloudera, we believe data can make what is impossible today, possible 
tomorrow. Cloudera taught the world the value of data, creating an industry and 
ecosystem powered by the relentless innovation of the open source community. We 
empower our customers, leaders in their industries, to transform complex data 
into clear and actionable insights. Through our hybrid data platform, 
organizations are able to build their data-driven future by getting data, no 
matter where it resides, into the hands of those that need it. Learn more at 
www.Cloudera.com.

Cloudera and associated marks are trademarks or registered trademarks of 
Cloudera, Inc. All other company and product names may be trademarks of their 
respective owners.

Source - Cloudera, Inc.

CONTACT: Cassandra Lew: press@cloudera.com; Anisah Ghapar: 
singaporecloudera@archetype.co