Recently, "Handcrafts·Yuan Theater", the sub-brand of Shandong Arts & Crafts 
Exhibition Center, recently opened its door to people in Jinan City, east 
China's Shandong Province. 

As the first immersive weekend theater in Shandong, "Handcrafts·Yuan Theater" 
makes citizens and tourists experience and feel the past prosperity of Jinan 
City through creative cultural and artistic expressions.

Built by Jinan Mingfucheng Cultural Tourism Investment Holding Co., 
"Handcrafts·Yuan Theater", combining the most trendy and attention-grabbing 
"immersive" expressions, creatively presents classical music theater, street 
corner immersion theater, world music scene, swing dance spot, electronic music 
scene and other performance content to the audience.

In September, Shandong Arts & Crafts Exhibition Center opened to the public in 
Jinan, marking a milestone in the brand building of "Shandong Handcrafts". 

As a new business card of Shandong, Shandong Arts & Crafts Exhibition Center 
gathers hand-made art and original design from all over the country and at the 
same time, integrates handcrafts with modern life to show the world the charm 
of handcraft culture and  promote the dissemination of Qilu culture.

Meanwhile, the center also showed Shandong's efforts to explore a new model of 
cultural inheritance, build a regional public brand and push forward the 
province's innovative development of the"Shandong Handcraft" industry.

In the future, the center will continue to develop its own IP derivatives, 
create a new pattern of deep integration of online services and offline 
experience, and offer a way to help "Shandong Handcrafts" quicken pace to go 
global.

Original link: https://en.imsilkroad.com/p/331303.html

Source: Xinhua Silk Road

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=434835

   Caption: Shandong Arts & Crafts Exhibition Center opens to the public in 
Jinan, east China's Shandong Province, on September 15.