OpenWay proudly announces that its Way4 Card-as-a-Service enabling platform, 
recently launched in Europe and already recognized as one of the top CaaS 
technology solutions on the market, is now available to Card-as-a-Service and 
Wallet-as-a-Service providers all over the world.

The solution is based on the award-winning Way4 digital payment platform. It is 
designed for CaaS providers who prioritize a superb digital-first customer 
payment experience, and is powered by a flexible online product and service 
core with fast time-to-market, real-time processing, and a wide set of 
data-rich APIs.

Moreover, the solution contributes to sustainability and financial inclusion 
when more services are bundled with cards issued on the Way4 platform. Among 
the services already launched are carbon footprint trackers for each 
cardholder, card-based distribution of social aid to financially vulnerable 
populations, financial inclusion for unbanked population via cards and wallets, 
no-plastic digital-only cards via mobile apps, eco-friendly paperless ATM 
receipts, and more.

"By 2030, according to IDC's recent forecast, 74% of consumer payments will be 
handled by non-traditional financial service institutions," says Pavel Gubin, 
CEO of OpenWay. "To attract digital banks, EMIs, retailers, fleet companies, 
fintechs and other non-traditional issuers, a CaaS provider needs to help them 
comply with social, environmental, and governmental frameworks specific to 
their geography. OpenWay supports this agenda by providing multiple innovative 
services via more than 1,000 APIs. We believe our clients will benefit both 
from the diversity of their digital payment offers and the ability to give new 
value on top of payment services."

CaaS players on Way4 can provide their issuers with any type of payment product 
based on cards and wallets: credit, debit, corporate, fleet, instalment, 
prepaid, virtual, loyalty, and gift. Way4 also supports multiple Buy Now, Pay 
Later scenarios. Along with BNPL, important competitive advantages are also 
card program diversity, carbon footprint trackers, digital card issuance, and 
push provisioning of cards to wallets.

The Way4 CaaS and WaaS platform comes equipped with standard product 
configurations, business requirements, implementation manuals, installation 
guides, and testing plans. This approach helps CaaS providers onboard new 
clients faster. One CaaS player using Way4 in the cloud has already attracted 
multiple neobanks by onboarding them and creating their unique card portfolios 
in just weeks instead of months.

About OpenWay

OpenWay (www.openwaygroup.com) is the top-ranked global payment software 
developer of the Way4 digital payments software platform. We help our clients – 
top financial and non-financial organizations in 83 countries – to make 
payments more convenient and efficient for people around the globe. Over 500 
payment players worldwide run their digital payments businesses on Way4. With 
multiple centers of competence in Europe, Americas, the Middle East, Asia, and 
Africa, our team has extensive and holistic understanding of cultures and 
skills. The very diverse context of our business implies continuous evolution 
and innovation.

SOURCE: OpenWay