Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, December 07 2022 - 18:59
AsiaNet
The Mall Group: Propagating Thailand as the go-to tourist destination for Japan and Korea
BANGKOK, Dec. 7, 2022 /PRNewswire-AsiaNet/ --

As the global economy gradually recovers itself following the debilitating 
effects of the Covid-19 pandemic, the tourism industry of Thailand is slowly 
following suit by capitalizing on alleviated travel restrictions and a 
resurgence of the tourism sector across the region. The prerogative is now on 
Thailand to channel the growing influx of visitors and shoppers from Japan and 
Korea to the shopping malls available in Thailand, with The Mall Group (TMG) 
playing a predominant role in driving this onus.

video-https://www.youtube.com/watch?v=vOPWiXHc_n0

As one of the leading shopping mall chains in Thailand, TMG is spearheading 
this initiative with their lineup of bespoke mall offerings. Featuring an 
impressive repertoire of shopping malls including the world-renowned Siam 
Paragon in downtown Bangkok and the highly heralded EM District in the 
Sukhumvit district, TMG certainly has the attractions to tickle a shopper's 
fancy.

Thailand is a melting pot of heritage and culture, an accolade further 
represented by TMG's impressive array of tenants showcased in their malls. 
Traditionally, visitors from Japan and Korea have always had a keen eye on the 
rich vein of culture exhibited in local Thai products and offerings, and TMG 
has evidently played this to their strengths.

Siam Paragon and EM District's dining selection will render patrons essentially 
spoilt for choice with more than 300 restaurants and cafes to choose from. 
Known for their affinity for beauty and boutique products, Japanese and Koreans 
who have an eye on luxury and splendor can feast their tingles on the luxury 
brands on offer at TMG's malls. Shoppers are also encouraged to drop by the 
selfie corner for a photographic memento after they are done with their 
shopping exploits.

In hopes of bridging the divide between international brands and local vendors, 
The Mall Group has also set their sights on encouraging more local tenants to 
have a presence in their malls. While international brands bring the 
much-needed prestige to TMG's malls, it is the local vendors that best showcase 
the true intrinsic values of Thai culture.

"The crippling effects of the Covid-19 pandemic has left a reverberating impact 
on all of us. Now that the worst of it appears to be over, we will set our 
sights on promoting and improving Thailand as the preferred shopping 
destination for people from Japan and Korea", said Miss Voralak Tulaphorn, the 
Chief Marketing Officer of The Mall Group.

"We hope that our mall offerings can further solidify Thailand as the ideal 
tourist and shopping destination, all the while showcasing the best of what 
Thailand has to offer", Miss Voralak further added.

The resurgence in the global economy has also been reciprocated by the 
continued increase in the spending tendencies of both Japanese and Korean 
tourists, with estimates showing a doubling of average spendings compared to 
pre-pandemic times. In hopes of capitalizing on this increased spending habit, 
The Mall Group is also launching new promotional campaigns as a way to 
incentivize their Japanese and Korean shoppers. Shoppers can now enjoy an 
additional 5% discounts when they download a tourist card, and are entitled to 
a 600THB cash coupon when they achieve a cumulative expenditure of 20,000THB at 
the department store.

The number of tourists from Japan and Korea making their way to Thailand has 
seen a steady increase month on month, making up an estimate of 16 percent of 
the total tourists from Asian countries. This figure is expected to increase in 
the coming months as people embrace and welcome new travelling opportunities.

Source: The Mall Group

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=435598

   Caption: Street view of Siam Paragon

   Link: https://iop.asianetnews.net/view-attachment?attach-id=435600

   Caption: Aerial view of Em District

   Link: https://iop.asianetnews.net/view-attachment?attach-id=435601

   Caption: The Helix at EmQuartier

   Link: https://iop.asianetnews.net/view-attachment?attach-id=435603

   Caption: Festive vibrancy with The Mall Group

Attachments
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Translations

Japanese