The 7th International Symposium on Dairy Cow Nutrition and Milk Quality and The 
4th China Excellent Milk Project Pasteurized Milk Development Forum was held in 
Beijing. At the conference, the use of the "China Excellent Milk Project" logo 
was released, and Fujian Changfu Diary Co., Ltd. became the first company in 
China to obtain the authorization of the logo. This yellow logo with red 
background symbolizes a milestone achievement of China's deepening the 
implementation of the "China Excellent Milk Project", which is the fruit of 
countless Chinese diary workers and enterprises' pursuit, dedication and 
commitment to excellent quality of diary. 

Since its implementation in 2016, the "China Excellent Milk Project" has 
witnessed the rise and development of China's national dairy industry. This 
project innovatively proposed the concept that "set active nutrition as the 
core standard for excellent milk" and, on this basis, formulated the 
standardized technical system for excellent milk in China, which has solved the 
long-standing lack of "quality standardization" in the Chinese dairy industry. 
Meanwhile, the "China Excellent Milk Project" has led the Chinese dairy 
industry changing from the traditional homogeneous competition that relies on 
changing colors, varieties and excessive advertising packaging to innovative 
revolution of improving the internal quality.

The lactoferrin content of domestic high-quality pasteurized milk has increased 
from 10.4 mg/L in 2017 to 44.8 mg/L in 2021, eight times more than that of 
imported products. The quality and safety indicators of China's high-quality 
fresh milk has now surpassed those in European and American standards. The 
achievements of the "China Excellent Milk Project" have reversed the trend that 
Chinese dairy consumer market is overly attracted to imported milk, and 
conveyed the scientific concept of "high-quality milk are made domestically" to 
the nation.

"The 'China Excellent Milk Project' is a cause we must continue to implement," 
said Nan Zheng, leader of the implementation team of "China Excellent Milk 
Project" and Executive Vice President of China Excellent Milk Alliance, at the 
symposium. With the "China Excellent Milk Project" being included in the 
National Nutrition Plan by the National Health Commission of the People's 
Republic of China for two consecutive years, the Chinese dairy industry and 
Chinese dairy enterprises consciously shoulder the historical mission of "a 
glass of milk strengthens a nation". At the symposium, 64 dairy enterprises 
from 25 provinces jointly launched a "Common Action Program for China Excellent 
Milk Project Supporting National Nutrition Plan".

Source: The 4th China Excellent Milk Project Pasteurized Milk Development Forum