Country for PR: United States
Contributor: PR Newswire New York
Monday, December 12 2022 - 23:30
AsiaNet
Ideanomics subsidiary Energica strengthens its position in the ASEAN region with entry into high-value Japanese, Australian markets
NEW YORK, Dec. 12, 2022 /PRNewswire-AsiaNet/ --

Ideanomics ( 
https://c212.net/c/link/?t=0&l=en&o=3733873-1&h=1302252326&u=http%3A%2F%2Fwww.ideanomics.com%2F&a=Ideanomics 
) (NASDAQ: IDEX), a global company focused on accelerating the commercial 
adoption of electric vehicles (EV), today announces that its subsidiary 
Energica has started selling its high-performance electric motorcycles in Japan 
and Australia. The first batch of motorbikes will arrive in both countries in 
Q1 2023.

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"Japan is a key market for us. Energica's presence in Japan was sealed in 
August at the eight-hour Suzuka Circuit where our bikes were acclaimed for 
their performance during the numerous test laps at this prestigious and 
world-renowned endurance race," says Livia Cevolini, Energica Motor Company 
CEO. "Our partnership with Estar & Co., Ltd. in January 2020 has also improved 
our efforts in developing our Asia-Pacific network."

Japan is a priority market for Energica, where nearly 10.3 million two-wheel 
vehicles are registered and more than 83,000 motorcycles over 250cc, Energica's 
target market, were sold in 2021. Demand for EVs in Japan is growing fast, 
driven by regulations restricting vehicle emissions and a rapidly growing EV 
charging network. However, established OEMs have slowly introduced 
high-performance electric motorcycles in the 250-cc category. Energica will 
move fast to fill this gap and become the high-performance electric motorcycle 
of choice for Japan's motorcycle enthusiasts.

In 2020, Energica established a strategic partnership with Estar & Co., Ltd. to 
import motorcycles into Japan. Estar & Co., Ltd. has opened a mono-brand 
showroom in Kobe, on the man-made island of Rokkō Island, where riders can 
come and test drive any Energica's Eva Ribelle ( 
https://c212.net/c/link/?t=0&l=en&o=3733873-1&h=3701408712&u=https%3A%2F%2Fwww.energicamotor.com%2Fus%2Fmodels%2Fenergica-eva-ribelle%2F&a=Eva+Ribelle 
), Ego ( 
https://c212.net/c/link/?t=0&l=en&o=3733873-1&h=1561769622&u=https%3A%2F%2Fwww.energicamotor.com%2Fus%2Fmodels%2Felectric-motorcycle-energica-ego%2F&a=Ego 
) and EsseEsse9+ ( 
https://c212.net/c/link/?t=0&l=en&o=3733873-1&h=2360709249&u=https%3A%2F%2Fwww.energicamotor.com%2Fus%2Fmodels%2Fenergica-esseesse9-old-school-electric-motorcycle%2F&a=EsseEsse9%2B 
). They have also developed a distribution network throughout the country.

In Australia, Australian Electric Motor Co. has partnered with Energica to 
offer a premium selection of electric motorcycles in Australia and New Zealand. 
Last year, motorcycle sales in these two countries hit a 15-year high with more 
than 100,000 new units sold, which makes these markets lucrative for further EV 
expansion.

"Ideanomics has committed to extending Energica's footprint across the globe," 
says Robin Mackie, Ideanomics Mobility CEO. "This new market entry into Japan 
and Australia will contribute to what we anticipate a strong fourth quarter and 
long-term consistent revenue growth."

Energica has a proven track record of supplying motorcycles to customers across 
the ASEAN region. Recently, the company partnered with UTOMOCORP to deliver 88 
EsseEsse9+ bikes to the Indonesian National Police. Additionally, Ideanomics 
subsidiary Treeletrik is providing after-sales support to Energica for the 
ASEAN region and has begun collaborating with Energica on joint sales and 
marketing strategies.

In Europe and Asia Pacific, Energica has added 12 new sales points since the 
beginning of the fourth quarter totaling 130 Energica dealers and importers 
worldwide. Year to date, Energica has sold 78% more motorcycles compared to the 
same time last year. Additionally, Energica already has a substantial backlog 
of orders for its newest product offering – the Green Tourer Experia ( 
https://c212.net/c/link/?t=0&l=en&o=3733873-1&h=2218541182&u=https%3A%2F%2Fwww.energicamotor.com%2Fus%2Fmodels%2Fenergica-experia%2F&a=Green+Tourer+Experia 
).

With ongoing support from Ideanomics, Energica is accelerating the disruption 
of the global two-wheeler market with its high-performance electric 
motorcycles. The company also provides technology and expertise to other 
industries through its Energica Inside business unit. Ideanomics is solving the 
complexity of fleet electrification, offering fleet operators everything they 
need to electrify faster, easier and more affordably, all in one place.

About Ideanomics 
Ideanomics is a global group with a simple mission: accelerating the commercial 
adoption of electric vehicles. By bringing together vehicles, charging and 
financing solutions under one roof, we are the one stop partner needed to 
simplify the transition to and operation of any EV fleet. To keep up with 
Ideanomics, please follow the company on social @ideanomicshq or visit 
https://ideanomics.com ( 
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).

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Contacts:
Ideanomics, Inc.  
Tony Sklar, SVP of Investor Relations  
1441 Broadway, Suite 5116, New York, NY 10018   
ir@ideanomics.com  

Theodore Rolfvondenbaumen, Communications Director  
Trolfvondenbaumen@ideanomics.com

Source - Ideanomics
Translations

Japanese