Paddleboarding, rock climbing, off-road driving, island marathon... these were 
new activities recommended by the Thai exhibitors at the 9th Chengdu Creativity 
& Design Week with the keywords "sports tourism" and "outdoor sports". From a 
country that boasts delicacies, beautiful scenery, and characteristic culture, 
they started the promotion in Chengdu, expecting to attract more Chinese 
tourists here to visit Thailand and experienced a journey full of surprises and 
trendy elements.

Also, items of similar themes, namely outdoor cultural tourism and sports 
travel, have been promoted in Chengdu as highlighted activities. During this 
year's Chengdu Creativity & Design Week, the booths set with various new 
products, such as the off-road RV, Dunhuang-styled tent, and coffee vans, 
present the audience with an immersive scenario of camping; trendy sports like 
skiing, cycling on greenways, and water sports also drew wide attention and won 
popularity.

Street performances, integrating pop music, traditional Chinese music, and 
western music, can be seen at an increasing number of tourist attractions in 
Chengdu. Moreover, visitors can also enjoy a new tourism mode of "Reading +", 
which mixes reading with multiple factors, such as scenic areas and hotels, and 
experience the deep integration between art research & study and exhibitions & 
shows. Chengdu has introduced its measures to promote excellent music 
performance, museum art and exhibition, experiences of intangible cultural 
heritages, reading spaces, and cultural and creative merchandise in scenic 
areas, parks, and hotels at this year's event, sharing its experience in 
developing new products, scenarios, and business forms for cultural tourism 
consumption with other cities.

As people's life regain the vitality of the pre-COVID normal, more and more of 
them are planning travels in the near future. Under the theme "Empowerment by 
Designs · Creativity in Cultural Tourism", the 9th Chengdu Creativity & Design 
Week was held to give play to the leading force of creative designs, thus 
supporting the revival of the tourist market and boosting consumer confidence 
in cultural tourism.

Source Chengdu Creativity & Design Week Committee

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=436592

   Caption: At the 9th Chengdu Creativity & Design Week, the outdoor activity 
booth as a cultural tourism scenario draws wide attention