- Sanya Joins Forces with Trip.com, Genshin Impact and Juneyao Air for Live 
Stream on Flight

On December 28th, a flight themed on the open-world role-playing game Genshin 
Impact flew from Shanghai to Sanya. The flight was operated by Juneyao Air, and 
on the flight, there was a joint live-streaming event collaborated by the Sanya 
Tourism Promotion Board (STPB), Trip.com, and Genshin Impact.

This was part of a drive by STPB to draw in Generation Z (Gen Z) tourists, 
following its recent effort of luring young tourists by hosting a GenZ Top 
Model 
Contest(https://www.prnewswire.com/ru/press-releases/sanya-hosts-genz-top-model-
contest-to-lure-young-tourists-301709638.html). In addition to bringing live 
streaming to the skies, the themed flight also included strong elements of the 
Genshin Impact game and Sanya as part of the plane's decor, adding a touch of 
vibrancy to the flight.

Genshin Impact is an action role-playing game developed and published by 
miHoYo. The game takes place in an anime-based open world called Teyvat, where 
characters can roam freely. It saw 23 million downloads on mobile platforms 
within a week after its debut release in 2020, and has gained a legion of fans, 
especially among the Gen Z demographic across the world.

For Sanya, Genshin Impact is an ideal choice to work with as the city is 
upgrading its tourism resources to grab more attention from young tourists and 
international visitors. In 2021, the STPB took a similar approach to appeal to 
younger travelers with a collaboration with Game for Peace (the Chinese version 
of PUBG Mobile). Now that inbound tourism is expected to recover, the STPB 
plans to launch a series of initiatives to present Sanya as an international 
destination to young travelers worldwide.

Boasting all-year-round warm weather, spectacular scenery, and diverse 
experiences, Sanya is the perfect backdrop for work, travel, and play. In 
recent times, the STPB has focused on cultivating new tourism opportunities and 
hotspots to attract different types of travelers to Sanya, especially young 
travelers. With surfing, camping, diving, and other trendy sports becoming 
increasingly popular among young people, the outdoor lifestyle is also more and 
more associated with Sanya, as the city continues to cater to a younger 
demographic.

Tourism destinations represented by Sanya have recently experienced rapid 
growth. According to data from Trip.com's FlightAI platform, tourists from 
various destinations flocked to Sanya from December 20 to December 27, with 
Sanya Phoenix Airport ranking fifth in China in terms of civil aviation 
passenger traffic, while the year-on-year recovery rate in passenger traffic 
ranks the top four of all airports in China.

As China eases its restrictions for inbound tourists in 2023, the STPB will 
focus on highlighting new attractions in the tourist destination and preparing 
an exciting lineup of events to attract new international visitors, global 
young travelers, as well as enticing travelers who have previously visited to 
return.

Source: Sanya Tourism Promotion Board

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