- New design hub in Harajuku district will drive innovative product design and 
support expanded business growth across Asia-Pacific and beyond


VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, 
footwear and accessories, today announced the launch of the Tokyo Design 
Collective (TDC) and new regional office in Tokyo's Harajuku district, 
internationally recognized as a center of Japanese youth culture and fashion. 

The office will be the new home for VF's Dickies(R), Timberland(R), and Vans(R) 
brands in Japan, as well as the newly created TDC team. The mission of the TDC 
is to reinforce VF's commitment to infusing aspirational Japanese product 
design and craftsmanship into its iconic global brands.   

"Our TDC and brand teams in Japan are incredibly excited about our new home in 
the heart of Harajuku and the role it will play to drive a global brand halo 
through what we call our 'Japan for Japan for the rest of the world' 
strategy,'" said Mitch Whitaker, President of North Asia and Tokyo Design 
Collective. "We will use this new center to inspire new design concepts that 
not only connect with the Japanese consumer but will translate and gain 
traction in other global markets as well."

The TDC will leverage the expertise of an in-house design team in addition to a 
network of freelance designers, artists, and Japanese brands to develop and 
promote new expressions of Japanese fashion. It will also serve as a global 
incubator for talent and inspiration through a "Design in Residence" program 
that will welcome designers from across VF's global brands to live, work, and 
co-create together in this internationally recognized hub for Japanese 
streetwear culture.   

The TDC's fully resourced design studio is already engaged in several new 
projects across VF's brand portfolio, many of which will launch later this year.

"The launch of the new Tokyo Design Collective represents an exciting new 
chapter in the global expansion of the Dickies brand," said Lance Meller, 
Global Brand President of Dickies. "We look forward to taking advantage of the 
incredible design talent and commitment to Japanese craftsmanship these teams 
will enable, as well as the valuable consumer insights we can capture in this 
trend-setting market to accelerate growth in Japan and markets around the 
world."  

For accompanying images, please visit: 
https://vfc.filecamp.com/s/o/eVExi16TggBEcm5D 

About VF Corporation 

Founded in 1899, VF Corporation is one of the world's largest apparel, footwear 
and accessories companies connecting people to the lifestyles, activities and 
experiences they cherish most through a family of iconic outdoor, active and 
workwear brands including Vans(R), The North Face(R), Timberland(R) and 
Dickies(R). Our purpose is to power movements of sustainable and active 
lifestyles for the betterment of people and our planet. We connect this purpose 
with a relentless drive to succeed to create value for all stakeholders and use 
our company as a force for good. For more information, please visit vfc.com. 

SOURCE: VF Corporation