Country for PR: China
Contributor: Xinhua News Agency
Tuesday, January 31 2023 - 21:37
AsiaNet
Yili AMBROSIAL Yogurt Collaborates with the International Times Young Creative Awards to Celebrate Creativity
CHENGDU, China, Jan. 31, 2023 /Xinhua-AsiaNet/--

The 31st International Times Young Creative Awards recently held the annual 
awards ceremony. After three-month competition, a total of 99,694 entries were 
received from nearly 750,000 Chinese young people from China, as well as the 
United States, the United Kingdom, Australia, Canada, Italy, Malaysia, Vietnam, 
Indonesia, etc. 

Yili AMBROSIAL yogurt partners with the award for the first time and launched 
the AMBROSIAL Yogurt Environmental Protection Design Award, calling for 
examples of public service advertising, industrial and packaging design related 
to environmental protection. It has received a total of 5419 entries submitted 
from over 1,000 colleges and universities across the world.

Since its inception in 1992, the Times Young Creative Awards, widely considered 
to be the "Oscars of Youth Creation", has become of the most prominent 
competitions for creatives among worldwide Chinese youth. For years, the number 
of the participating teachers and students has been over 10 million.

Original Only Once

Themed "Original Only Once", the 31st International Times Young Creative Awards 
provided a platform for brands to gather the most creative works of the year. 
Yili AMBROSIAL yogurt seeks to connect and to send a message of "environmental 
awareness" to Gen Z in Chinese communities all around the world. 

Yili AMBROSIAL Yogurt Environmental Protection Design Award has received 
entries under various themes including polar preservation, energy saving and 
carbon emission reduction. Two students from the Beijing University of 
Technology and Hsiuping University of Science and Technology in Taichung City 
respectively received awards under this category. 

A Net-Zero Carbon Future

Since Yili first publicly espoused its forward-looking "Green Leadership" 
concept in 2007, the Group has ceaselessly endeavored to take sustainability to 
the next level. In 2009, Yili embraced the strategy of supply chain green 
transformation, subsequently upgrading the strategy to the "New Vision for 
Value Creation". Throughout this journey, not only has Yili remained committed 
to its own low-carbon transformation goals but has also stayed true to the 
mission of reducing carbon its footprint across the entirety of the industrial 
chain. 

AMBROSIAL yogurt launched minimally printed Tetra Pak packaging products during 
the first phase of the competition. The new packaging allows for the printed 
surface - FSC certified environmentally sustainable paper - to be reduced by 
about 70%. Every 100,000 cartons of minimally printed products will generate a 
carbon reduction of 1,861kg, showcasing the brand's commitment to 
sustainability. 

Moving forward, Yili will continue to expand the boundaries of socially 
responsible marketing. Through the Group's effort in engaging more customers 
and partners across the industrial chain, Yili will carry forward positive 
changes to the environment and jointly create a green and net-zero carbon 
future.

Source: Yili Group

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=437604

   Caption: The 31st International Times Young Creative Awards Ceremony

   Link: https://iop.asianetnews.net/view-attachment?attach-id=437611

   Caption: Yili AMBROSIAL award-winning design

   Link: https://iop.asianetnews.net/view-attachment?attach-id=437612

   Caption: AMBROSIAL yogurt was launched in Singapore

   Link: https://iop.asianetnews.net/view-attachment?attach-id=437613

   Caption: Yili Group Roadmap to Net-Zero