Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, February 13 2023 - 13:15
AsiaNet
Huawei and partners win World AI Cannes Festival Special Prize for protecting Norway's endangered wild Atlantic salmon
CANNES, France, Feb. 13, 2023 /PRNewswire-AsiaNet/ --

Huawei and its partners were awarded the Neurons Awards Special Jury Prize 
yesterday at World AI Cannes Festival 2023 for an AI-based solution to protect 
endangered wild Atlantic salmon native to Norway.

Wild Atlantic salmon are an integral part of Norway's identity, culture, and 
economy. However, its numbers have halved since the 1980s due to the 
proliferation of Pacific salmon (also known as pink or humpback salmon), an 
invasive species that out-competes its Atlantic cousin for resources and spawns 
in great numbers.

In 2021 under Huawei's TECH4ALL initiative, Huawei partnered with Berlevåg 
Jeger-og Fiskerforening (BJFF), a local association of hunters and anglers, to 
design and deploy an AI-based filtering system to prevent the spread of Pacific 
salmon in Norway's rivers, with the pilot project taking place in Storelva 
River in Berlevåg. The solution uses underwater video technology and AI to 
identify Pacific salmon, with an automated gate system filtering the invasive 
species into a holding tank and preventing them from swimming upstream to 
breed. The system lets wild Atlantic salmon and Arctic red-spotted salmon pass 
through to complete their breeding cycles. 

As well as preserving local biodiversity, the survival of wild Atlantic salmon 
is crucial to Norway's fishery industry as the genes for farmed salmon are 
pulled from wild salmon.

"Norway's wild salmon are threatened by other species, including humpback 
salmon and escaped farmed salmon. The monitoring system using AI is helping to 
stop this and enable future-proof river management," said Tor Schulstad, 
Administrator for BJFF.

With Huawei's Ascend platform providing the solution's computing 
infrastructure, local partners Simula Consulting and Troll Systems developed 
the recognition algorithm and automated sorting mechanism, respectively.

"It has been a very exciting and motivating project to be a part of. At Simula 
Consulting we strive to make deep tech available to everyone, and it's 
heartening to see that that can include wildlife," said Dr. Omar Richardson, 
Acting Chief Technology Officer for Simula Consulting.

Video: https://mma.prnewswire.com/media/1999202/video.mp4

Introduced this year at World AI Cannes Festival, the Neurons 
Awards(https://www.worldaicannes.com/neurons) Special Jury Prize recognizes 
projects that use AI for the common good and the creation of a better future. 
The winner is selected by a jury consisting of 12 representatives from the 
business world, academia, and the political community.

"We are honored to have won the first Neurons Awards Special Prize at WAICF. 
Huawei strongly believes in the power of digital technologies to build a more 
inclusive and sustainable society," said Zhang Minggang, Deputy Managing 
Director of Huawei France. "This project is proof that AI is making a 
difference in protecting the planet and we will continue working with our 
partners to deliver change through innovation. It was with this conviction that 
we launched our TECH4ALL initiative, through which Huawei has already been 
involved in dozens of projects that have a positive impact on communities, 
people, and the environment across the globe."

Following the successful pilot in Berlevåg, the scalable solution can 
potentially be expanded to Norway's system of 500 rivers, which also face the 
same problem with invasive Pacific salmon.

About Huawei TECH4ALL

TECH4ALL is Huawei's long-term digital inclusion initiative that aims to leave 
no one behind in the digital world. It focuses on four domains: enabling 
education equity and quality, conserving nature with technology, enabling 
inclusive healthcare, and development.

For more information, please visit Huawei TECH4ALL website at 
https://www.huawei.com/en/tech4all

Follow us on Twitter at
https://twitter.com/HUAWEI_TECH4ALL

SOURCE: Huawei

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