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Contributor: PR Newswire Europe
Tuesday, February 14 2023 - 14:30
AsiaNet
Athachi Group showcases 'Trust Nature(TM)' initiative to Union Ministers; The 'Trust Nature(TM)' philosophy is akin to Yoga to the world
NEW DELHI, Feb. 14, 2023 /PRNewswire-AsiaNet/ --

The senior management team of Athachi Group, a diversified business group 
headquartered in Palakkad, Kerala, with nature close to its heart across its 
operations in India and the UAE, met the Union Ministers recently in the 
capital and presented its 'Trust Nature(TM)' initiative to them.

The Athachi 'Trust Nature(TM)' philosophy is rooted in the ancient cow-centric 
farming methods of India that includes Vrikshayurveda, Vedic Farming, Rishi 
Krishi, among other nature-friendly agricultural practices.

The Athachi team, led by Mr Raju N Subramanian, Chairman of Athachi Group, and 
Dr Vishwanath N Subramanian, Managing Director of Athachi Group, met Union 
Ministers Shri Narendra Singh Tomar, Hon'ble Minister of Agriculture & Farmers 
Welfare, Shri Bhupender Yadav, Hon'ble Minister of Environment, Forest & 
Climate Change, and Labour & Employment, Shri Sarbananda Sonowal, Hon'ble 
Minister of Ayush, and Ports, Shipping & Waterways, and Shri V Muraleedharan, 
Hon'ble Minister of State for External Affairs & Parliamentary Affairs, and 
held discussions on the 'Trust Nature(TM)' philosophy.

The science of providing medical care to vegetations based on Vrikshayurveda 
was prevalent in ancient India. Adhering to these centuries-old farming 
practices of India, the Athachi Group has developed and implemented a unique 
farming method in its own farms located in the Palakkad Gap between the 
Kerala-Tamil Nadu border, in the middle of Western Ghats – one of the 
geological wonders of the world.

Called 'More than Organics(TM)', the method has also taken cues from the best 
farming practices of the world such as Dabholkar, Miyawaki, Pranic, 
Permaculture, Bio Dynamic and Biodiverse. Indian farmers have forgotten the 
unique farming methods of the nation, which emphasizes on timeliness – from 
sowing, ploughing to harvesting. Also, practical knowledge such as cow-centric 
farming and Vrikshayurveda are India's intellectual property.

Hailing Athachi's 'Trust Nature(TM)' initiative for reviving and disseminating 
India's ancient farming methods across the world, the Union Ministers also 
exuded confidence that this initiative will be adapted universally, as it is 
the need of the hour.

In his comments, Mr Raju Subramanian said, "The Athachi Trust Nature(TM) 
initiative is a powerful stream of thought originating from the principle that 
nature alone has remedies for all challenges faced by humankind. A philosophy 
which is a prerequisite in today's modern world. Like Yoga, the world will 
wholeheartedly welcome and implement our Trust Nature(TM) and Vrikshayurveda 
philosophy. We appreciate the support and interest shown by the Union Ministers 
to our efforts and to our unique farming methodology."

Adding further, Dr Vishwanath N Subramanian said: "Originally, dairy farms were 
part of the agricultural farms in India. Panchagavya, which is essentially made 
up of five substances obtained from cow, is an elixir that promotes not just 
the health and growth of plants but also breathes life into soil. We could 
disseminate the science of linking agriculture to dairy farming to many 
developed nations that are ahead of India in dairy farming, but still depend 
upon chemical fertilizers that harm the soil and every living organism on it. 
Trust Nature(TM) is the mantra the world needs today to get rid of this menace. 
The Union Ministers have shown keenness to participate with Athachi's 
initiatives in the preservation of Mother Nature."

About Athachi
The Athachi Group has been holding discussions regularly with the Centre and 
the State governments on various initiatives including the 'Trust Nature(TM)'. 
The Group, which has an airline financing services arm in Dubai, is all set to 
launch a nationwide campaign on disseminating the 'Trust Nature(TM)' philosophy.

Photo: https://mma.prnewswire.com/media/2001226/Athachi_Minsters.jpg

Source: Athachi
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