In Jining, Shandong Province, China, the rural area is the birthplace of 
excellent traditional culture, and Jining relies on the prosperity of the 
“Creative Transformation and Innovative Development” to help revitalize the 
rural area.
During the Spring Festival of this year, a “family portrait” of 2,200 people 
became a hit on the Internet. The photographer was a villager in Houbaligou 
Village in Zoucheng City, Shandong Province. Houbaligou Village is located in 
Zoucheng, the hometown of Mencius. It used to be a poor and a chaotic village. 
Now it has grown into a “national civilized village” and a “Chinese model 
village of filial piety”, whereby “the governance of the village is relying on 
the filial piety and goodness; the prosperity of the village is relying on the 
culture”. 
As a thousand-year-old village, Houbaligou Village has a tradition of filial 
piety and goodness in history. Therefore, the teams of Village Party Branch 
Committee, Villagers Committee have applied “filial piety” in combination with 
the actual situation of the village to guide the villagers to unify their 
thoughts and work together, so as to grasp the economic construction. As 
“empowering villages through culture”, a culture of filial piety, the red 
culture, a culture of unified intentions and volunteer culture with the 
characteristics of the Houbaligou Village have taken shape, developing a 
backward village in a state of disunity into an advanced village of 
civilization, order, harmony and unity. Now the whole village has accumulated 
collective assets of more than 6 billion yuan, with an average of four or five 
million yuan of original shares per household, and the annual per capita income 
of the villagers is 60,000 yuan. It has realized the transformation of a 
village with 1,760 original villagers to a larger community with more than 
30,000 existing residents. It has also won the honorary titles of “National 
Civilized Village” and “China's Beautiful Countryside”.
The Longwan Lake Art Town in Sishui County, Jining City, has continued to 
deeply excavate and organize the local excellent traditional culture and 
cultural resources of intangible cultural heritage, and built the art granary 
of Jiashantou Village and other idle valleys, the Study Base on Confucianism of 
East Zhongdu Village, Longwan Lake Cultural and Creative Commercial Street, 
Longwan Academy among other projects, gradually forming a tourism complex 
integrating study and research, agricultural experience, speciality, handicraft 
workshops, leisure and vacation, and ecological tourism. In the process of 
development, it has also explored the establishment of the "rural partnership" 
mechanism, attracting more than 30 partners such as artists, industry leaders 
and inheritors of intangible cultural heritage, and raising more than 200 
million yuan in industrial financing to promote the market-oriented operation 
of rural industries with talent revitalization.
Here, visitors can shuttle through the Longwan Study to feel the aura of book 
culture, or experience the projects of intangible cultural heritage in the 
Luban Memory Woodworking Workshop, or walk into the Stone Needle Story and the 
creative handwork exhibition halls of Pottery Cube to experience the 
inheritance and innovation of local special cultural brands. With cultural 
innovation as the grip, Longwan Lake Art Town has opened up a characteristic 
road of integrating culture and art, developing the cultural tourism industry 
and rural revitalization in a synergistic way.

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Contact Cui Liming 
Tel: 0086-17616591036    
E-mail: jnxcbxwfbk@ji.shandong.cn

Source:Jining