Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, March 01 2023 - 20:00
AsiaNet
HONOR partners with Guinness World Records for a record-breaking moment captured on the HONOR Magic5 Pro
BARCELONA, Spain, March 1, 2023 /PRNewswire-AsiaNet/ --

-HONOR Magic5 Pro Automatically Captures New GUINNESS WORLD RECORDSTM 
achievement of the Highest Between The Legs Slam Dunk with its all-new AI 
Motion Sensing Technology

Global technology brand HONOR announced at Mobile World Congress 2023 that it 
has partnered with GUINNESS WORLD RECORDS TM to capture an official world 
record attempt. To celebrate the launch of the HONOR Magic5 Series, the two 
brands teamed up to challenge twice FIBA 3x3 World Champion and pro dunker 
Piotr Grabowski, a basketball player from Poland, to set a new GUINNESS WORLD 
RECORDS TM title for the Highest Between The Legs Slam Dunk.



A spectacular showcase of skills and creativity, slam-dunking is a popular 
sport derived from basketball where a player jumps through the air to force the 
ball downward through a basketball hoop with one or both hands over the rim. 
The challenge took place in London, UK, and saw Piotr jumping to the staggering 
height of 3.2 meters to complete the slam dunk, achieving a new GUINNESS WORLD 
RECORDSTM title. The impressive feat was automatically captured using the HONOR 
Magic5 Pro's new AI Motion Sensing technology, which is capable of 
automatically detecting the highlight moment of a jump, thanks to AI machine 
learning, capturing the frame in ultra-high definition and clarity.

"Sport enhances human spirit. We're delighted to have been able to record this 
breath-taking moment with our ground-breaking camera technology," said Ray Guo, 
Chief Marketing Officer of HONOR Device Co, Ltd. "By creating products that 
offer creative solutions, we want to motivate our consumers to unleash the 
magic within them all and strive to achieve extraordinary things."



"Basketball is part of my DNA. Each time I jump up to dunk, I'm pushing against 
the force of gravity and pushing myself to the limit. When I break records, it 
feels like magic. I hope this inspires people around the world to unleash their 
own power of magic." said Piotr Grabowski.

"We believe everyone has their own moment worth celebrating. In this attempt, 
timing and precision is everything. It is up to us to do justice to these 
extraordinary achievements and to portray the action in the best possible way," 
said Karen Gilchrist, the Vice President of TV and Digital Content from 
Guinness World Records. "We used the HONOR Magic5 Pro to capture the 
record-breaking moment in clear, ultra-fast speed and the results are 
unmissable."

The AI Motion Sensing technology[1] works by tapping into an AI network trained 
with more than 270,000 images, which enables the camera to recognize varied 
scenarios precisely, intelligently identifying the great moment to 
automatically capture the highlight shot. Powering this feature is the All-New 
HONOR Image Engine, with an upgraded intelligent AI Recognition technology.

Perfect for snapping live performances and sporting events, when enabled, this 
intuitive feature automatically detects facial expressions such as smiles and 
body movements such as jumping. Whether capturing someone jumping for joy or 
competing in a fast-paced sports tournament, the resulting action shots are 
crystal clear, empowering users to become better creators, anytime, anywhere.

Highlighting its commitment to delivering incredible camera capabilities, HONOR 
has invested heavily in developing AI algorithms that take photography on the 
HONOR Magic5 Pro to a whole new level. The HONOR Magic5 Pro has also taken the 
first place in the DXOMARK Smartphone Camera Ranking.

The HONOR Magic5 Pro will be available in global markets including UK, France, 
Germany, Italy, Spain, Malaysia, Mexico. Shipping details for each market will 
be revealed soon.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to 
becoming a global iconic technology brand and creating a new intelligent world 
for everyone through its powerful products and services. With an unwavering 
focus on R&D, it is committed to developing technology that empowers people 
around the globe to go beyond, giving them the freedom to achieve and do more. 
Offering a range of high-quality smartphones, tablets, laptops and wearables to 
suit every budget, HONOR's portfolio of innovative, premium and reliable 
products enable people to become a better version of themselves.

About Guinness World Records

What's the fastest game bird in Europe? This was the question that inspired the 
founding of Guinness World Records back in 1954. Starting with a single book 
published from a room above a gym, GWR has grown to become a global multi-media 
brand, with offices in London, New York, Beijing, Tokyo and Dubai.

Today, we deliver world-class content, not just through books, but via TV 
shows, social media and live events. Our in-house consultancy works closely 
with brands and businesses around the world to harness the power of 
record-breaking and deliver award-winning campaigns and business solutions. 
Through our in-house production arm, GWR Studios, we create standout content 
for broadcasters, brand partners and digital platforms. Whatever the medium, 
our ultimate purpose is to make the world a more interesting, fun, and positive 
place. To join this record-breaking community – visit guinnessworldrecords.com.

For more information, please visit HONOR online at www.hihonor.com or email 
newsroom@hihonor.com

https://community.hihonor.com/
https://www.facebook.com/honorglobal/ 
https://twitter.com/Honorglobal 
https://www.instagram.com/honorglobal/ 
https://www.youtube.com/c/HonorOfficial

[1] AI Motion Sensing Capture supports an intelligent high-speed shutter, which 
quickly captures the wonderful moments of people smiling, jumping, etc., or 
motions of cats and dogs. The actual effect can vary depending on the 
scenarios. The standard version also supports this feature.

Media Contact:
newsroom@hihonor.com

SOURCE: HONOR

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