Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Friday, March 03 2023 - 11:00
AsiaNet
MQDC Idyllias Launches as a "Metta-Verse for All Life Visible", The World's First Fully Bridged Reality and Wonders, Bringing Sustainability for All
BANGKOK, March 3, 2023 /PRNewswire-AsiaNet/ --

MQDC, the leading property developer, has unveiled MQDC Idyllias, the first 
metaverse bridging the real and virtual worlds to create a new future where all 
life coexists in well-being, kindness, equality, sustainability, and innovation.

Mr Visit Malaisirirat, CEO of MQDC, said that MQDC Idyllias is under 
development by the subsidiary MQDC Metaverse.

The project is being developed as a "metta-verse", named after the Thai word 
"metta" for generosity, kindness, and good wishes for others, the concept of 
Idyllias.

"We want everyone to have a memorable experience in MQDC Idyllias," he said. 
"We're developing this as an 'idyllic' place, where peace and beauty reign. The 
virtual world will connect to reality and foster happiness, goodwill, and 
sustainable innovation. Our metta-verse will help solve the real world's 
problems."

Each activity and experience in Idyllias will reflect the concept of 
"Metta-Verse for All Life Visible" for all life to coexist peacefully.

Mr Malaisirirat said that MQDC Idyllias underscores MQDC's clear goal of 
becoming a leading property developer and a world leader in innovation.

"This metaverse project reaffirms that MQDC is not just a property developer 
but a leader in technology and innovation to enhance well-being for all life 
and society in all dimensions."

MQDC Idyllias will advance MQDC as a purpose-driven property developer creating 
sustainable innovations for the world and society under its philosophy of "For 
All Well-Being".

Mr Parut Penpayap, Project Director of MQDC Idyllias, said that the metaverse 
would not only feature virtual property but be a virtual world where users 
seamlessly connect with the real world. MQDC developments will be among the 
first to connect with the MQDC Idyllias virtual world.

"We aim to seamlessly connect the two worlds to further elevate the 
experience," he said. "Real-world experiences can surpass their limitations in 
virtuality and vice versa. Idyllias will provide an enhanced experience that 
can be applied in the real world to transcend property development or virtual 
real estate."

MQDC Idyllias will be where users meet and share activities and meaningful 
experiences. The metaverse will be developed under the "Internet of Place" 
concept with a one-stop virtual experiences.

New concept commercial projects, 'direct-to-avatar', are being developed within 
the virtual world, enabling lifestyle benefits for residents and users through 
connecting the real and virtual worlds. MQDC Idyllias will help drive the 
economy across all sectors, from entertainment to real estate and health.

MQDC Idyllias is under development to enhance usability. The development will 
also focus on ensuring users help shape the future. The metaverse is scheduled 
to operate from 2024.

MQDC Idyllias will connect to the "Translucia Metaverse", founded and operated 
by T&B Media Global (Thailand), a production company focused on entertainment 
content and world-class animation.

Mr Ramakrishnan C.N., Accenture Song's Southeast Asia integration and metaverse 
lead, said: "Idyllias pushes the boundaries in the digital space and will take 
users through an immersive journey set in physical, virtual, and fantasy 
environments.

"We see the metaverse as an evolving and expanding continuum that spans the 
spectrum of digitally enhanced worlds, realities and business models. By 
helping MQDC create relevant experiences for people, we can help them gain 
greater control over how they work, live, play, and learn across virtual and 
physical worlds."

MQDC has been developing metaverse projects since 2021. The company last year 
announced a collaboration to develop an MQDC metaverse with Accenture, a 
leading global professional services company.

MQDC's metaverse business will make it not only a leading property developer 
but also a creator of limitless new experiences, serving its customers and 
anyone interested in an innovative virtual realm connecting the real and 
virtual worlds.

About MQDC Idyllias

MQDC Idyllias is a metaverse project being developed by MQDC Metaverse, a 
subsidiary of the international property developer MQDC.

MQDC Metaverse will help MQDC achieve its mission as a purpose-driven developer 
to support sustainable innovation and aid society under its philosophy of "For 
All Well-Being".

Following the project's announcement in 2021, MQDC Metaverse began a 
collaboration last year with Accenture. The leading global professional 
services company will help develop the concept and overall structure of MQDC 
Idyllias.

This collaboration will help MQDC start its next chapter as an innovation 
leader in real estate. It will also enable MQDC to provide a seamless 
experience in MQDC Idyllias, where the real and virtual worlds will fully 
connect.

About MQDC

MQDC is a leading developer of innovative residential projects for the 
happiness and well-being of all life under the concept of "Pioneering in 
Sustainnovation for All Well-Being".

MQDC develops residential, theme, and mixed-use projects under the brands 
"Magnolias", "Whizdom", "The Aspen Tree", "Mulberry Grove", and "The 
Forestias". All projects are designed and built to a high standard with a 
30-year warranty that reflects their excellence.

www.mqdc.com 

SOURCE  MQDC

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   Caption: MQDC Idyllias Launches as a "Metta-Verse for All Life Visible", The 
World First Fully Bridged Reality and Wonders, Bringing Sustainable for All

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