Country for PR: Japan
Contributor: Kyodo News JBN
Thursday, March 09 2023 - 19:00
AsiaNet
Oricon, One of Japan's Largest Research Companies, Announces Customer Satisfaction Rankings of Internet Banking Services in Vietnam
TOKYO, Mar. 9, 2023 /Kyodo JBN-AsiaNet/ --

Oricon Inc. (hereinafter "Oricon"), a Tokyo-based company operating research 
business in Japan, announced the rankings of Internet banking services in 
Vietnam on March 8, 2023, based on Oricon's first customer satisfaction survey 
outside of Japan. The research was performed using a sample of 1,066 men and 
women in Vietnam who logged into an Internet banking service more than once a 
month. For the all-around rankings, companies had to meet the required number 
of respondents for the analysis, with the top 7 companies being ranked.

2023 ORICON Customer Satisfaction Survey: Vietnamese Internet Banking (1,066 
respondents)
All-around Rankings: 
https://kyodonewsprwire.jp/prwfile/release/M107597/202302243253/_prw_PI1fl_9Gs32Ko5.png


Rankings by Category: 
https://kyodonewsprwire.jp/prwfile/release/M107597/202302243253/_prw_PI2fl_9fq7CXTP.png


Ranking Summary
- Vietcombank (Ngan hang TMCP Ngoai Thuong Viet Nam) was ranked No. 1 in the 
all-around category.
Ranked No. 1 in 3 categories: Usability of Website and Apps, Subsidiary and 
Collaborative Services, and System Stability
- MB (Ngan hang TMCP Quan Doi) was ranked No. 2.
Ranked No. 1 in 2 categories: Procedures and Fees
- Vietinbank (Ngan hang TMCP Cong Thuong Viet Nam) was ranked No. 3.
Ranked No. 1 in 2 categories: Campaign and Accessibility

Research Outline: 2023 ORICON Customer Satisfaction Survey on Vietnamese 
Internet Banking Services
- Date of announcement: March 8, 2023
- Research company: oricon ME Inc. 
- Research method: Internet survey
- Sample size: 1,066 people 
- Required number of participants: 50 or more 
- Number of companies surveyed: 15
- Parameters: Internet banking services must include checking the balance, 
inquiries about deposits and withdrawals, and account transfer, and be provided 
by a major bank accredited by the State Bank of Vietnam.
- Research period: November 9-16, 2022 
- Research target: Gender: not specified; Age: 18-49; Geographical area: 
nationwide
- Requirement: People who log in to an Internet banking service more than once 
a month. 
- URL: https://www.oricon-group.com/csrank-vietnam/netbanking/

What is the ORICON Customer Satisfaction Survey?
In 2006, the Oricon Group launched the customer satisfaction (CS) research 
business using only actual users of the services concerned and has provided CS 
data of various industries and services. Oricon's research is not commissioned 
by specific companies or individuals but is planned and conducted independently 
by Oricon with a fair third-party perspective. The latest rankings list over 
192 industries in which companies received a "truly satisfying" reply from a 
total of 3.32 million respondents. Those lists are publicly available. (*As of 
March 2023)

The ORICON Customer Satisfaction Survey turns customer satisfaction into 
information: https://cs.oricon.co.jp/ (Japanese)

About Oricon Inc.
With the business philosophy of "Turning Facts into Intelligence," the Oricon 
Group has earned the trust of society by widely providing information based on 
facts from an objective and fair standpoint. Oricon has been conducting 
research business in Japan for more than 50 years, and "Oricon Rankings" is the 
most publicly well-known ranking service in Japan across many generations and 
regions. In recent years, the company made strategic investments not only in 
Japan but also in Southeast Asia, including Vietnam.

Future Development
Based on the experience and feedback acquired from this first overseas customer 
satisfaction survey in Vietnam, Oricon will explore possibilities such as 
expanding the scope of research and deploying its ranking service in other 
countries. Under the management philosophy of "Turning Facts into 
Intelligence," Oricon strives to win international recognition and increase its 
brand value by providing reliable and accurate information. Oricon will 
continue to contribute to the international community.

Company Profile
Name: Oricon Inc.
Address: 3F STEP Roppongi, 6-8-10 Roppongi, Minato-ku, Tokyo 106-0032
President: Koh Koike
Description of businesses: Customer satisfaction (CS) research business, news 
distribution & PV (page view) business, data-providing business, and mobile 
business
Capital: 1,092.45 million yen
Established: October 1, 1999
Official website: https://www.oricon.jp/en/

StayList Inc., a group company of Oricon Inc., operates a vacation rental 
service for Asian travelers.
For Vietnamese tourists, please visit: https://stay-list.com/vi/


Source: Oricon Inc.
Translations

Vietnamese