VICTOR, one of the world's leading badminton brands, was founded in 1968 and 
has since dedicated itself to the research and development of a comprehensive 
line of badminton products including rackets, shuttlecocks, shoes, and 
accessories. In celebration of the 55th anniversary of the VICTOR brand, the 
company and its athletes appeared on the billboard in Times Square, New York 
City.

The 55th anniversary campaign includes Tai Tzu Ying, the current holder of the 
BWF record for the most weeks at No. 1 for a women's singles player, World 
Champions Hendra Setiawan/Mohammad Ahsan, Malaysian top men's singles Lee Zii 
Jia, Apriyani Rahayu/Siti Fadia Silva Ramadhanti, the no. 1 women's doubles 
players in Indonesia, and Anders Antonsen, the men's singles champion at the 
2021 BWF World Tour Finals.

VICTOR has long been an integral part of the badminton industry. It not only 
sponsors and supports outstanding players, but it is also the official partner 
of the BWF World Badminton Federation (BWF), the Danish National Badminton 
Team, and Badminton Oceania (BO).

The VICTOR brand's motto, "READY TO WIN", is about overcoming oneself and 
always being prepared to face challenges. VICTOR provides high-quality and 
innovative badminton gear, with numbers of patents on badminton products. 
VICTOR's equipment helps players reach new heights and join badminton fans in 
their pursuit of enjoyment. 

The staging in Times Square signifies more than just the 55th anniversary of 
the brand; it is hoped that badminton sport will be promoted throughout the 
world. It's time for everyone to get "READY TO WIN" with VICTOR, on and off the 
court.

Source: VICTOR

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=438781

   Caption: Team VICTOR Tai Tzu Ying features on Times Square Billboard.