Country for PR: Japan
Contributor: Kyodo News JBN
Monday, March 13 2023 - 19:00
AsiaNet
Sea Vegetable Company Unlocks Previously Unknown Applications of Seaweed as Food Ingredient with Its "Re-seaweed" Brand
AKI, Kochi, Japan, Mar. 13, 2023 /Kyodo JBN-AsiaNet/ --

Sea Vegetable Company (hereinafter "Sea Vegetable"), a startup company 
culturing seaweed in Aki, Kochi Prefecture, Japan, has announced the launch of 
"Re-seaweed" brand and said it will release its product "Aonori Shoyu" (seaweed 
sauce) on March 20 simultaneously in Japan and overseas.

Re-seaweed is the brand name of a totally new taste experience developed by Sea 
Vegetable, using seaweed as the key ingredient. The initial product lineup 
includes seaweed kombucha, a non-alcoholic beverage, and fermented seaweed 
seasonings. 

New brand Re-seaweed:
https://kyodonewsprwire.jp/prwfile/release/M107525/202303073659/_prw_PI4fl_p66BgWT7.jpg


Why Re-seaweed?
Seaweed is best known in just two forms: nori and kombu (sea kelp). And yet, 
there are thought to be up to 20,000 different species of seaweed in the 
world's oceans. For a long time, knowledge of the edible potential of seaweed 
has been lacking.

Sea Vegetable's aim is to deliver delicious, fun, and original products by 
combining an ingredient, seaweed, and a technique, fermentation, each of which 
has a proud place in Japanese food culture. It believes eating tasty seaweed 
helps to "enrich the marine ecosystem."

Seaweed Kombucha
https://kyodonewsprwire.jp/prwfile/release/M107525/202303073659/_prw_PI5fl_7o18YPIS.jpg


Sea Vegetable has succeeded in crossing seaweed and fermentation to create 
seaweed kombucha, a drink with a refreshing, fruity taste. The product is now 
being offered at selected locations in Japan. Star chefs who have tried it say: 
"I can't imagine it's made from seaweed"; "I'd like to pair it with various 
dishes."

Aonori Shoyu 
https://kyodonewsprwire.jp/prwfile/release/M107525/202303073659/_prw_PI3fl_mDX24jE8.jpg


Fermented seaweed seasonings as new frontiers for Re-seaweed are another 
product line for sale. The first offering is a soy-free, gluten-free sauce 
called Aonori Shoyu. Seaweed again shows off its attractions as a food material.

The development of Aonori Shoyu was led by Shui Ishizaka, a chef who has 
uncovered taste profiles of seaweed in Sea Vegetable's test kitchen: 
https://kyodonewsprwire.jp/attach/202303073659-O2-7nmxuUI4.pdf

Pre-orders for Aonori Shoyu will be available from Monday, March 20, 2023.
https://seaveges-store.com/en/products/aonori_shoyu

About Sea Vegetable Company
Seaweed is in drastic decline in the marine ecosystem. Sea Vegetable aims to 
arrest that decline while working alongside chefs in Japan and abroad to build 
a new appreciation of seaweed as a food component.

YouTube: https://youtu.be/TugwWjL37Fo
Website: https://seaveges-store.com/en
Instagram: https://www.instagram.com/seavegetable_tk/

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Source: Sea Vegetable Company