HYOSUNG Chairman Hyun-Joon Cho announced his active global business expansion 
in 2023 with a new brand identity, "Hyosung Innovue." The new brand identity 
was localized to exercise Chairman Cho's new management policy, "customer 
obsession management." 

The global no.1 position of Hyosung in many material fields such as spandex and 
tire cord can be attributed to Hyosung Chairman Cho Hyun-joon's outstanding 
foreign language skills and international sensibility basing on overseas 
networks.

According to the teaching of Hyosung founder Cho Hong-je who said, "you should 
be proficient in foreign languages enough to make people believe you are an 
American or Japanese until they hang up the phone," Chairman Cho delved into 
foreign languages.

Chairman Cho graduated from St. Paul High School in the US and earned a 
bachelor's degree in political science from Yale University and a master's 
degree in political science from Keio University Law School in Japan. He worked 
for the energy and crude oil import departments at Mitsubishi in Tokyo, Japan 
and the corporate sales department at Morgan Stanley.

In the business world, he is also regarded as a next-generation leader with 
global sensibility, experiences and connections. With the positive assessment 
in the business world, he was appointed to the vice-president of 
Korean-Japanese Economic Cooperation in 2014, making his first external 
appearance following his father who served as the president of the organization.

In 2015, Chairman Cho attended the Korean-Japanese Businessmen Conference, a 
meeting of major economic figures from Korea and Japan, as a panelist. He gave 
a presentation, "Future Prospects and Cooperation Strategies for Korea and 
Japan from the Viewpoint of Future Generation," making suggestions for 
cooperation in the ICT industry and investment into Korea. Also, Chairman Cho 
attended the Korean-Japanese Business Round Table(BRT) on March 2023.

SOURCE:  Hyosung Corporation