"To build a world-level tourism destination, the primary focus should be 
stressed on constructing world-level operation innovation, brand broadcasting, 
service quality and management system of the destination," addressed a 
symposium by Li Xinjian, Acting Director of Capital Culture and Travel 
Development Institute of Beijing International Studies University on March 
29th. 

The Symposium, held in Jiujiang of Jiangxi Province by Jiujiang Municipal 
Bureau of Culture and Tourism, with dozens of experts in tourism, 
representatives of the industries and government institutions, aimed at 
promoting the repute of the city as a world-level destination.

Lushan Mountain, famous for its history and more than 600 villas with extensive 
construction styles, has long become the attraction of Jiujiang. However, with 
China's travel agencies and online tourism service providers scheduled to 
provide inbound group tours for foreign tourists starting March 31st, Jiujiang 
had become eager to exhibit its other attractions to the world. 

"With superior tourism resources and well-established infrastructure, Jiujiang 
is determined to show its glamour around the world. Service quality will be 
enhanced, international conventions and sports games will be held, and abroad 
branding will be introduced in the near future," said Du Shaohua, vice mayor of 
Jiujiang. 

Several activities aimed at attracting foreign tourists were held in Jiujiang 
during the recent months, such as Romance Movie Festival of Lushan. "Besides 
holding the international events, incubating the world-famous tourism brands, 
constructing symbolic civil buildings and enhancing the current infrastructure 
can also be employed," stated Zeng Bowei, director of China Tourism Economy and 
Policy Research Center of Beijing Union University. 

While a series of international tourism destinations are formulating in China 
with the progress of the economy, innovation should be highlighted in 
developing local tourism, stressed Jin Zhun, general secretary of Travel 
Research Center of Chinese Academy of Social Sciences, who suggested that 
Frisbee, camping and many other activities enjoyed by the young generation 
could be introduced to current tourism resources. 

"Good stories with individual viewpoint and touch can be the best attraction to 
young travellers," said Wang Yu, Vice Director of National Broadcasting 
Innovation Research Center of Communication University of China, who encouraged 
the institutions and individuals of Jiujiang to post short videos on social 
media showcasing the city. 

Source: Jiujiang Municipal Bureau of Culture and Tourism