Country for PR: China
Contributor: Xinhua News Agency
Friday, April 07 2023 - 16:22
AsiaNet
Decode the rise of China's "hidden champions" in Zhejiang's Taizhou City
TAIZHOU, China, April 7, 2023 /Xinhua-AsiaNet/--

In the 1980s, when German management expert Hermann Simon studied his 
motherland, then the world's largest exporter of industrial goods, and proposed 
the concept of "hidden champion", he might not have imagined that China, with 
its weak industrial base, would become a highland where a large number of 
global "hidden champions" gather more than 30 years later.

China now has more than 70,000 specialized and sophisticated enterprises that 
produce new and unique products, including about 9,000 industrial "little 
giants", according to Global Communication Center of Hehe Culture. These 
enterprises are deeply involved in the basic industrial fields, have high 
market shares and unique advantages in domestic and international markets, 
which is similar to Hermann Simon's definition of "hidden champions".

How can China see the rise of so many "hidden champions" in just over 30 years? 
If Hermann Simon had a chance to visit Taizhou City in east China's economic 
powerhouse Zhejiang Province, he would get his question well answered.

Surrounded by mountains and seas, this time-honored city has 27 industrial 
clusters each with an output value of over 10 billion yuan, including medicine, 
automobiles, machine tools and molds. The city is home to 35 "hidden champions" 
and 90 national specialized and sophisticated enterprises that produce new and 
unique products, and 307 products produced here claim the top market share at 
home or globally.

In a product showroom of Taizhou's Precious Technology Group, half of the hall 
is occupied by thick-material industrial sewing machines with different 
functions. In February this year, the company was identified as a "hidden 
champion" enterprise of Zhejiang Province by virtue of its advantages in the 
segmentation field of thick-material industrial sewing machine products.

"The machine's presser is equipped with an interactive adjustment device 
invented by ourselves, and the task of moving thick material upwards can be 
easily accomplished. However, foreign products with similar functions need to 
stop production and then adjust with wrenches and other tools, which is not 
very convenient," said Luo Yiming, vice president and chief engineer of the 
group, adding that their products are one third cheaper in price.

About 20 kilometers away from Precious Technology Group, there is another niche 
market "little giant" -- JCtimes Group.

In China, only the plastic extrusion die produced by JCtimes Group can provide 
high-quality optical films, which are widely used in the backplane production 
of major domestic mobile phone brands. They look as thin as paper, but have 
hundreds of layers. After more than 20 years of development, JCtimes has become 
one of world's top three players in this market segment.

Keeping an eye on the market gap, concentrating on developing specialized 
fields, and constantly innovating around the main business are the open paths 
for Taizhou's "hidden champions" such as Precious Technology Group and JCtimes 
Group to stand out amid heated competition at home and abroad. However, behind 
Taizhou enterprises' industrial rise, there are many hidden factors.

Taizhou's "hidden champions" are rooted in a long and strong enterprising 
culture.

Since the reform and opening up, Taizhou has given birth to the country's first 
joint-stock enterprise, the first private automobile enterprise, the first 
private commercial bank, the first privately-owned high-speed railway, issued 
the country's first official document on implementation of stock cooperation 
system, creating a Taizhou-style boom in developing private economy.

In Taizhou, there is one entrepreneur in less than eight people on average, and 
it is the city code flowing in the blood of Taizhou people to dare to venture 
and be the best.

Taizhou's "hidden champions" are growing up in a transparent and open business 
environment. The local government is committed to a positive interaction 
between macro management and market forces, enabling private enterprises to 
grow in a relatively free manner and concentrate on development.

In particular, in the past few years, Taizhou has made great efforts to build 
the best business environment in line with the World Bank standards, and set up 
a specific task team on optimizing and improving business environment, a top 
priority on government work agenda. A slew of steps have been taken to gather 
steam for powering the continuous brilliant performance of private enterprises.

Taizhou's "hidden champions" took off with consistent investment in research 
and development.

The average R&D investment of 90 national specialized and sophisticated 
enterprises that produce new and unique products in Taizhou accounts for 5.3 
percent of their revenue.

Taizhou enterprises also leverage outside support by establishing R&D centers 
in Shanghai, Hangzhou, Wuhan and other big cities at home and abroad with rich 
university resources. So far Taizhou has built 14 science and technology 
innovation enclaves in the Yangtze River Delta, and attracted many colleges and 
universities to establish R&D platforms and transformation bases.

In addition, Taizhou makes use of powerful digital tools to enable the 
transformation and upgrading of enterprises, provides capital support for the 
development of enterprises through innovative financial policies and products, 
and leverages its advantageous geographical position to expand its layout and 
business at home and abroad.

More and more enterprises have broken ground and developed fast in this unique 
soil, making Taizhou a pilot city in promoting sci-tech innovation and a 
national innovation city.

With the development of "hidden champions", this dynamic city is moving towards 
becoming a manufacturing hub with global influence, creating more vivid cases 
for the rise of new Made-in-China.

Source: Global Communication Center of Hehe Culture

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   Caption: JCtimes Group industrial park & devices produced by JCtimes Group

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