**The province's tourism authorities seek cultural exchanges with likeminded 
organizations in Japan

The Japan Tourism Showcase was held in Osaka, Japan on March 24. Zhejiang 
Provincial Department of Culture and Tourism participated in the event during 
which the picturesque qualities of the province were on full display with 
exhibits of some of the region's best intangible cultural heritage and of the 
venues where many of the Asian Games were played, drawing the attention of 
visitors.

The Japan Tourism Showcase is one of the most distinctive comprehensive 
cultural and tourism exhibitions in Japan, and a premier commercial platform 
for Japan's domestic tourism players.

In 2022, four tea processing techniques and two tea ceremonies from Zhejiang 
Province were added to UNESCO's list of intangible cultural heritage. Of 
importance to the province's tourism industry, the 19th Asian Games will be 
held this year in Hangzhou, the provincial capital. As Japanese tea culture 
originated from Zhejiang and Japan is the hosting country of the next Asian 
Games, the booth, themed "beautiful China, Picturesque Zhejiang", took this 
opportunity to exhibit a collection of objects, texts and images depicting the 
Asian Games venues, Zhejiang tea processing techniques and the associated tea 
ceremonies. In the interactive area, visitors were able to partake of an 
immersive VR experience featuring a tea ceremony against the backdrop of the 
province's natural scenery.

The event has aroused a strong interest among visitors in Zhejiang's cultural 
and tourism offerings, while further deepening the cultural exchanges between 
the two regions.


source: Zhejiang Provincial Department of Culture and Tourism

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