On the evening of April 11, in front of the Yellow Crane Tower, a landmark 
ancient building in central Chinese city Wuhan, Dongfeng Motor Corporation, 
together with Wuhan Municipal Bureau of Commerce and the management committee 
of Wuhan Economic & Technological Development Zone (WEDZ), held an automobile 
tour exhibition to showcase the innovation achievements of Dongfeng's 
industrial upgrading and the strong competitiveness of the automobiles produced 
in the zone, also known as "China's Auto Valley".

The Yellow Crane Tower was transformed into a 3D immersive full-motion stage, 
while thousands of buildings along the Yangtze River and Han River are full of 
flowing colors. The local Turtle Mountain and Snake Mountain, the Turtle 
Mountain TV Tower and more than 40 barge docks along the rivers made up a 
"giant screen" that stretches for 25 km, creating a visual feast of light and 
shadow.

At the exhibition, 18 models of cars of Dongfeng's seven major series are on 
display. The event invited a corporate client and a consumer client to share 
their driving experience, while well-known online short-video celebrities 
livestreamed the exhibition with real-time interaction with the viewers, 
according to the Publicity Department of WEDZ and the Convergence Media Center 
of WEDZ. 

From the production of Wuhan's first passenger car Citroen Fukang to the export 
of the city's first high-end new energy vehicle brand VOYAH, Dongfeng has been 
serving the city where it is based over the past three decades.

In recent years, Dongfeng has transformed itself into an outstanding technology 
firm, and built a brand matrix of new energy passenger vehicles including 
M-Hero, VOYAH, AEOLUS and Nano. It has key technologies such as 
automobile-grade chips and power systems, and basically completed the layout in 
new energy platforms, core technologies and key resources.

In 2022, Dongfeng sold 470,000 new energy vehicles, a year-on-year increase of 
1.6 times.

Looking forward, Dongfeng will continue to implement the innovation-driven 
strategy, with more efforts made on strengthening, optimizing and expanding its 
own brands and new energy business, according to Feng Changjun, a senior 
management and chief accountant of Dongfeng Motor Corporation, adding that the 
company will keep improving its core competitiveness to build a world-class 
automobile maker. 

During the exhibition, Chen Xiang, director of the WEDZ's culture and tourism 
bureau, tooted locally-produced cars by playing the conductor of the light 
symphony orchestra with a dancing baton. Twelve VOYAH cars flashed their lights 
in front of the Yellow Crane Tower in an orchestrated pattern, promoting the 
car brands nurtured in the zone.

VOYAH has developed SUV, MPV and sedan vehicles within three years, which is 
the most complete product layout among Chinese new energy vehicle enterprises, 
said Lu Fang, the company's CEO, adding that more and better automobiles will 
be rolled out as VOYAH continues to thrive in the zone.

"Consumption is an important engine of economic growth," said Liu Ziqing, the 
top official with WEDZ and a senior official of Wuhan. 

The zone will continue to hold the tour exhibition of automobiles made in 
"China's Auto Valley" in the future in a bid to further boost consumer 
confidence, release consumption potential and promote the recovery and 
stabilization of the automobile market, Liu said.

Source: The Publicity Department of WEDZ and the Convergence Media Center of 
WEDZ

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=439822

   Caption: Cars made in "China's Auto Valley" shine beyond central Chinese 
city Wuhan.