Held from April 13th to 17th, the 2023 Boating Sanya & Sanya International Wine 
and Spirits Fair has wrapped up with resounding success. The event spanned a 
total exhibition area of 125,600 square meters on water and land, showcasing 
nearly 600 renowned brands of yachts and boats, water sports equipment, wine 
and spirits from China and around the world. The five-day event marked the 
global debut of internationally acclaimed yacht and wine brands, and for the 
first time, the Concours Mondial de Bruxelles (CMB), one of the most 
prestigious wine competitions worldwide, held its award ceremony for the China 
region in Sanya.

By combining Sanya's natural resources with the thriving yacht industry, the 
2023 Boating Sanya exhibition is uniquely presented on both water and land. The 
water area showcases a diverse array of yachts and boats from prominent brands 
such as Heysea Yachts, Azimut Yachts, MOANA YACHTS, Nautique Boats, and Leopard 
Catamarans. Of particular note, Heysea debuted its Seaview 56 globally, and the 
Azimut Grande S10 completed its first visit to the Hainan Free Trade Port 
(Hainan FTP).

The Sanya International Yacht Center also made its debut as the main venue of 
the exhibition. The center is a comprehensive project, making it an ideal 
location for the Regional Comprehensive Economic Partnership (RCEP) Yacht 
Summit Forum, which was held during the exhibition and brought together 
industry professionals to explore opportunities for the industry.

The 2023 Sanya International Wine and Spirits Fair featured award-winning 
wineries and brands from more than 20 countries and famous wine and 
spirit-producing regions. The fair showcased an impressive selection of wines 
and spirits, with over 800 brands from 24 wineries carefully selected by the 
Shanghai International Wine Challenge (SIWC), 60 brands from 10 wineries 
selected by the CMB, and 75 brands introduced by CNSC Duty Free Sanya. In 
total, nearly 1,000 wine and spirits brands were exhibited, making the fair an 
extraordinary event for wine and spirits enthusiasts.

During the fair, Sanya Tourism Promotion Board (STPB) collaborated with SIWC to 
invite renowned wine experts Julien Boulard, Leon Liang, and Dai Xiaoqun to 
share their knowledge and experience in wine-tasting with wine enthusiasts. 
STPB also invited Hong Kong entrepreneurs, association representatives, and 
celebrities such as Alex Fong and Kara Wai to visit Sanya and participate in 
the event. This was part of STPB's effort to deepen cultural communication and 
drive economic cooperation between Hainan and Hong Kong.

One noteworthy event during the fair was the CMB award ceremony, during which 
15 grand gold, 83 gold, and 62 silver medals were awarded. The CMB is 
recognized as one of the world's three most authoritative international wine 
competitions, commonly referred to as the "Oscars" of the wine industry and the 
"Olympics" of wine events.

"The CMB awards ceremony has attracted hundreds of well-known domestic and 
foreign companies and guests to gather in Sanya, creating more opportunities 
for cooperation and adding to the city's business possibilities," said Albert 
Yip, director general of STPB, "We warmly welcome wine and spirits companies to 
invest and establish businesses in Sanya. Also, we sincerely invite more 
exhibition organizers to consider Sanya as an event location, as after years of 
rapid development, the city has emerged as a stylish, diverse, and dynamic 
international destination."

With the event as a new starting point, Sanya will leverage its resources and 
continue to provide immersive experiences that enhance its competitiveness as 
an international tourist destination by combining exhibitions, festivals, 
competitions, and performances.

SOURCE: Sanya Tourism Promotion Board 

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   Caption: 2023 Sanya International Wine and Spirits Fair